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What is OTT Streaming and Why You Need It?

27/04/2023

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In recent years, the way we consume media has undergone a significant digital transformation. Gone are the days of flipping through TV channels, constrained by schedules and programming choices. The rise of over-the-top (OTT) streaming services has given us unprecedented freedom and control over what we watch and when we watch it.

We will discover how OTT streaming works, the popular OTT streaming services, and its main benefits. So sit back, relax, and let’s dive in!

What is OTT Streaming?

The term “OTT” stands for “over-the-top.” This useful phrase describes a new way to watch movies and TV shows whenever and wherever we want, on a variety of devices, and without relying on traditional broadcast, cable, or satellite Pay-TV providers.

Simply put, OTT streaming is when you pay an internet service provider, such as Xfinity, for internet access to watch Netflix without paying for cable TV.

Broadcast and cable content providers are being radically disrupted by huge subscription-based video-on-demand services like Netflix and Hulu, most known for using the term “OTT.”

What is OTT Streaming?

Source: The Economic Times

Similar to cable TV channels, many OTT providers offer live streaming with more specialized content. Naturally, you can access ESPN through a streaming service on the internet, but what about that fishing channel you watched when you had cable? For such, there is an OTT channel.

The core idea behind OTT is that it can provide you with everything that cable and broadcast could while giving you the freedom to access your media anytime and anywhere.

How Do OTT Streaming Works?

Accessibility is one of the many factors contributing to OTT content’s popularity. Customers only need a connected device that supports applications or browsers and a high-speed internet connection to stream OTT content.

  • Mobile OTT Devices: OTT apps for smartphones and tablets are available for download.
  • Personal computers: These devices can access OTT content via web browsers or desktop apps.
  • Connected TV devices: The most well-known examples of those devices are Roku, Apple TV, Fire TV, and others. OTT apps are frequently supported by game consoles such as the PlayStation.

Popular OTT Streaming Services

Even if there are a few leading providers of online video platforms, only a select handful stand out due to their specialized services and extensive selection of OTT distribution options.

To learn more about them, let’s go down.

Popular OTT Streaming Services

Source: Moxē Integrated Marketing

Netflix

Netflix offers three monthly pricing plans for exclusive, ad-free, and unlimited streaming. It is considered one of the first OTT streaming services with the introduction of streaming technology. In addition to a large selection of widely accessible OTT devices, Netflix has a sizable collection of original and on-demand video programming.

Amazon Prime Video

This OTT streaming service from Amazon has a sizable, devoted fanbase and delivers 26000 On-Demand videos in various genres.

For a monthly charge, Prime Video provides unrestricted access to a vast video content management collection and makes more content available for rental. Prime Video’s main perk is quick access to recently released and presently showing movies.

Hulu

In the United States, Hulu is ranked third among OTT services, and it holds 11% of the global market. It is a versatile streaming service that offers OTT price options, a Live TV package, and other features.

Users of Hulu can access comedic shows, dramas, blockbuster movies, documentaries, and much more. New episodes are made accessible on Hulu one day after they premiere on Netflix, which is a little different between the two services.

Disney+

The Walt Disney Company’s Disney+ is an over-the-top streaming service that offers access to TV shows, films, and programs from Marvel, Star Wars, Pixar, Disney, and National Geographic.

It is well known for its entertaining cartoons, and its streaming service provides more than 7500 different video content options, including animated and live-action films. Disney+ can be used with other streaming services like Hulu and others to provide unlimited access to premium, ad-free content.

HBO Max

HBO Max is an over-the-top (OTT) streaming service offering more than 2,550 renowned shows and Warner Media exclusives, the parent company of HBO.

You are granted access to well-known franchises, like The Big Bang Theory, Morty, and many others. All of the newly released films will be accessible without any additional fees. You may watch all the most recent movies on the market with HBO Max. But there won’t be much sports programming, and live TV isn’t supported.

YouTube TV

You probably already know about YouTube as a free internet streaming service, but did you hear that it also has a premium tier?

On YouTube TV, there are options for pay-per-view for particular episodes as well as subscriptions with unlimited streaming. Like the Twitch streaming network, YouTube TV is well-liked among video gamers and provides live streaming access to over 85 television channels.

The Benefits of OTT Streaming

The Benefits of OTT Streaming

Source: Zemoga

Flexibility and Convenience

Since anybody, wherever, at any time, and using any device, can access the internet, accessing content on white-label OTT platforms will be simple. Traditional Cable networks, on the other hand, are constrained by physical and geographical barriers. Visitors find it incredibly convenient to see their preferred content due to OTT solutions‘ freedom of region.

Lower Cost Compared to Traditional Cable TV

There are numerous uses for the Internet, including remote work, social media access, live video streaming, online learning, and movie watching. However, internet usage rates depend on the network provider picked or the contents being browsed.

The cost of OTT is determined by the internet data plan chosen, the OTT platforms being watched, and any subscription costs.

Wide Range of Content Options

In the past, cable networks have been selective about the information they air. Some examples of this content are television shows, news, board games, movies, and kid-friendly material. As a result, the viewer has limitations in terms of channel selection, media kind, quality, and variety.

Most OTT platforms offer free resources in addition to commercial content, offering a wide variety of content. Visitors subscribing can become premier members, but even if not, they can access virtually endless amounts of content on OTT services.

Availability of Original Content

When deciding whether to use a service, price is a consideration for users because they have always desired to save money on their subscriptions. Technology and the way it is delivered also matter. The most significant factor, though, may be original content, which some insiders in the industry feel can and does increase streaming subscriptions.

The current trend of streaming content providers investing ever more in original content—notably Netflix and Amazon—and even Apple starting to produce its series, is in line with this theory.

Personalized Viewing Experience

OTT services like Netflix and Hulu have become the norm, with programming that rivals any broadcast network in terms of variety and quality. These top streaming video services have raised the bar by introducing a new level of viewer engagement and experiences with their personalized recommendations, genre-based listings, and binge-watching features.

Personalized Viewing Experience

Source: PDG Consulting

Navigating The Entertainment Industry with SupremeTech’s Help!

The entertainment industry is constantly evolving with the typical instance of OTT streaming. With the help of SupremeTech, you can navigate through all the sudden changes and stay ahead of the game. With cutting-edge technology, the entertainment industry is now more immersive and engaging.

At SupremeTech, we are dedicated to providing OTTclouds – a holistic service for content-driven enterprises, empowering them to stay abreast of technological trends, deliver their videos, programs, and ads to their existing customers through the internet, and promote sustained business growth.

Contact us today!

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