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What is Digital Disruption and Why is it Changing The Game?

05/04/2023

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Digital disruption refers to devices, technologies, services, and ideas that have a significant impact on their respective industries and ultimately transform them profoundly.

By utilizing disruptive technology, enterprises might constantly break into new marketplaces or seize the chance to substitute established giants in a certain industry. It’s crucial to comprehend how this kind of technology affects various businesses. In this article, we examine the most outstanding examples of digital disruption, its advantages and disadvantages, and some of its most notable strategies.

4 Examples of Digital Disruption

Here are some examples of digital disruption:

Uber and The Taxi Industry

Companies like Uber have disrupted the taxi and transportation industry by offering convenient, app-based ride-hailing services. This has impacted traditional taxi services and forced them to adapt to new business models and technologies.

To remain relevant, big businesses must consider their customer experience and how it might be disrupted by smaller, more agile players, and then act to stay ahead of any encroaching competition.

Netflix and The Entertainment Industry

Netflix have disrupted the traditional television and movie industries by offering on-demand streaming of films, TV shows, and original content.

This has unquestionably accelerated the movement toward cord-cutting. Almost 35.5 million American families, or about 27% of all households, had paid cable service cancellation plans for 2021, and it is anticipated that this trend will continue.

Amazon and The Retail Industry

Online marketplaces like Amazon have transformed the retail landscape, making it possible for consumers to shop for virtually anything from the comfort of their homes. This has led to the decline of brick-and-mortar stores and forced traditional retailers to adapt to online sales.

amazon and the retail industry
Source: Forbes

Airbnb and The Hospitality Industry

In cities with increased demand for hotel rooms, where there is likely simply insufficient real estate to fully meet this need, Airbnb has the biggest influence on room availability and the hotel business.

The growth of Airbnb has had a significant impact on both the supply and demand sides of the hotel industry equation. It has also changed consumer expectations, fundamentally altering the demand side.

Advantages of Digital Disruption

  • Benefits of innovation

Disruptive technology’s capacity to provide customers with novel and significant advantages is one of its fundamental characteristics. The entire industry is altered when this kind of technology hits the market. The internet has changed how people previously gathered knowledge, including through newspapers, libraries, and even social interactions.

Also, it transformed how people might conduct research. Individuals and organizations can both profit from the advantages that disruptive technology offers to their everyday activities by adopting it.

advantages of digital disruption
Source: Walton College – University of Arkansas
  • Opportunities for startups

Startup businesses have potential to establish themselves significantly in mature markets thanks to disruptive technology. Early adopters of the new technology can position themselves as thought leaders in an untapped market.

Small startups now have a rare opportunity to develop quickly and possibly surpass bigger, more established businesses.

  • Opportunity for business expansion

A well-established business has excellent development potential when it voluntarily adopts disruptive technology, either in its existing industry or in a new industry that the technology creates.

Companies that can seamlessly integrate disruptive technology into their existing line of products and services can assist existing customers in transitioning to the disruptive technology while also capturing new buyers with their entry into the new market.

Disadvantages of Digital Disruption

  • Unrefined inventions

New technology is often untested and unrefined during its initial development stages, which can take years. Businesses may struggle to market innovative products during this period, and early adopters may deal with clunky prototypes.

disadvantages of digital disruption
Source: Perficient Blogs – Perficient, Inc.
  • Initial performance issues

New ideas aim to solve existing problems, but they often face initial issues, like software bugs. Updates and patches are required to address these, which can make early adoption difficult.

  • Untested software

Disruptive technology needs time to establish its market presence. Potential applications may be untested, causing consumers to question if the innovation can effectively replace its predecessors, such as cooks questioning early electric mixers’ performance compared to manual methods.

Strategies for Navigating Digital Disruption

Businesses must have a solid strategy in place to deal with digital disruption:

Embracing New Technologies and Digital Transformation

The process of digital transformation is strongly associated with digital disruption that happens when a new technological advancement disrupts the existing business environment and challenges the prevailing norms.

Digitalization is the transition from software-driven to human-driven processes. For companies, this conversion can be rather simple, and it frequently enables the core business model to stay intact.

Nevertheless, with digital transformation, technological innovation profoundly alters how businesses function and has an impact on their overall value proposition. An organization must rethink its entire operational strategy in order to survive, adapt, and integrate new technologies and digital innovation throughout the entire supply chain.

strategies for navigating digital disruption
Source: REAL security

Investing in Research and Development

To be prepared for today’s fast-paced world, research and development (R&D) strategies are required to model technological innovation and serve as an innovation engine. Investing in R&D could provide a significant competitive advantage at the business, industry, or national level, as well as the level of innovation required by the UK economy to maximize growth.

R&D, exploration, analysis, discovery, and creativity will cultivate new insights and assist us in navigating. Without it, we’d have to rely only on our gut feeling and good fortune.

Fostering a Culture of Innovation and Adaptation

There is a strong relationship between a company’s innovation culture and its rate of growth. Simply put, businesses that promoted a strong culture of innovation experienced faster rates of growth and improved financial results.

No longer is culture the only determinant. Other factors that contribute to a company’s need and urgency to innovate include an industry’s competitive landscape, entry barriers, and degree of disruption. Furthermore, a company’s R&D spend, patents, and ability to scale innovation all have an impact on its ability to innovate. Our research, however, confirmed that culture plays a significant role.

Conclusion

Digital disruption has become a buzzword among businesses large and small. It’s also one of the most important trends today because it has the potential to radically change how we live and work. The impact of digital disruption can be seen across industries and markets, from the way consumers make purchases to the way businesses trade.

Do you want to learn more about digital disruption? Are you preparing for the changes in your industry? Don’t hesitate to contact SupremeTech for further support!

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      Atomic Design In Software Development

      Hello everyone! I'm Linh, a front-end developer passionate about discovering effective methods for system development. When I first entered the tech industry, I faced challenges organizing UI components logically and reusable. This experience motivated me to seek strategies to optimize my workflow while ensuring that the products I developed were easy to scale and maintain. Recently, I explored the concept of Atomic Design, which has become a guiding principle for me in tackling these challenges more systematically and scientifically. This approach has significantly influenced my design thinking. Through this article, I aim to inspire you and offer a fresh perspective if you're also looking for solutions for your systems. Taking Cues From Chemistry Looking for a way to build and create a design system reminds me of developments in other fields and industries. Many areas, such as design and architecture, have developed smart modular systems to produce incredibly complex things like airplanes, ships, and skyscrapers. These thoughts take me back to my school days in chemistry labs. The idea is that all matter—whether solid, liquid, gas, simple, or complex—is made up of atoms. These atoms bond to form molecules, which combine into more complex organisms, eventually creating everything in our universe. Similarly, systems built up from smaller components are more logical and connected. We can break the entire system into basic building blocks and work from there. That’s the core idea of atomic design. What Is Atomic Design? Atomic Design is an interface design methodology that focuses on creating a system of components rather than entire pages. Introduced by Brad Frost in 2013, this approach emphasizes using small, independent elements that can be reused and combined to form a cohesive whole. This strategy facilitates quicker product development, promotes a unified interface, and simplifies maintenance. “Atomic Design is a methodology where designers prioritize creating individual components and then combine them, rather than designing entire pages.” Atomic Design can enhance the design development process, promoting consistency, adaptability, and efficiency across projects. By applying the principles of Atomic Design, developers and designers can collaborate within a cohesive design system, ultimately delivering a scalable and high-quality user experience. Atomic Design organizes components into five levels, progressing from simple to complex, as illustrated above: Atoms: These are the most basic components, such as HTML tags like buttons, inputs, labels, and icons.Molecules are combinations of two or more atoms that create more complex components. For example, a form group consists of an input and a label.Organisms are more complex UI components of multiple molecules and/or atoms. For instance, a form can comprise several form groups and buttons.Templates are layout frameworks created from organisms and molecules. They define how these components are arranged on a page but do not contain actual data or content; they represent an abstract structure.Pages: These are specific instances of templates where real content is added to create complete web pages or applications. Pages include all necessary components—atoms, molecules, organisms, and templates—along with specific content for end users to interact with. In the following sections, we will explore each level of Atomic Design in detail. Atoms Similar to atoms in nature, these elements may seem abstract, but they are the foundational building blocks of all our user interfaces. In web interfaces, atoms are the fundamental HTML elements, such as labels, inputs, and buttons. As the smallest components, they cannot be broken down any further. Atoms can also be abstract concepts, including colors, fonts, and even more intangible UI aspects, like animations. Molecules When we combine atoms, things become more interesting and tangible. Molecules are groups of atoms that bond together and serve as the minor basic units of a compound. They possess unique properties and act as core elements within our design system. For example, when atoms like labels, inputs, or buttons stand alone, they are useless. However, when combined into a form, they can work effectively together. Molecules can be simple or complex and designed for reuse or one-time use. A molecule can have multiple variants (similar to components in a Variant in Figma) intended for different contexts or interactions (such as hover, pressing, or after a delay). Organisms Molecules provide us with building blocks to combine to create organisms. Organisms are groups of molecules that come together to form a more complex and complete structure. Organisms can consist of similar or different elements. For instance, a website header might include a logo, menu, and search box. When you visit the category page of most e-commerce websites, you'll see product listings displayed in a grid format, composed of smaller components like images, titles, captions, etc. Templates Templates are combinations of organisms that create complete pages. They focus on the basic content structure rather than the final content. Templates help clearly define important properties such as image sizes and text lengths, thereby establishing an effective system for managing dynamic content and ensuring alignment with the design. “You can create good experiences without knowing the content. What you can’t do is create good experiences without knowing your content structure. What is your content made from, not what your content is?” Pages Pages are specific instances of templates. Placeholder content is replaced with representative content to depict what end users will see accurately. In simpler terms, pages are templates filled with real data for presentation purposes, offering the most realistic view of the design. Developers and designers will test how templates work with actual content, allowing designers to return and adjust to molecules, organisms, and templates as needed. Benefits Of Applying Atomic Design In User Interface (UI) Design Consistency Atomic Design utilizes a modular approach, ensuring each interface element adheres to a consistent design language. When a component, such as a button or color, is modified or updated, these changes are automatically reflected across all pages, maintaining uniformity throughout the product. This consistency is crucial for large and complex design teams, where smooth and synchronized updates are essential. Reusability Reusability is one of the most significant advantages of Atomic Design. By defining basic components in a standardized way, you can reuse them throughout different contexts and parts of the product. Due to this reusability, designers and developers can quickly integrate complex interfaces from standardized small components. For example, a button designed according to the standards can be used on various pages, from the homepage to product pages and forms, without needing to be recreated. This not only minimizes repetitive work but also ensures consistency across the entire design system. Atomic Design's reusability also promotes flexibility. It allows for easy updates or replacements of a component across the system without changing every detail on each page. Maintainability Atomic Design enables designers and developers to efficiently monitor and modify specific interface parts without impacting the entire system. The team can directly adjust the associated atoms or molecules when updates are required for a component, such as a button or color. These changes will automatically be reflected across all instances of that component. This approach reduces errors, minimizes repetitive tasks, and ensures that updates are consistently applied throughout the system. Scalability Like maintainability, Atomic Design allows designers and developers to expand the system by adding new components at the appropriate levels without disrupting the overall structure. For instance, if a new type of button or content combination is needed, the team can create new atoms or molecules and seamlessly integrate them into existing organisms and templates. This method enables a system to quickly scale from a small application to larger, more complex products with many new pages and features while maintaining structural integrity. Atomic Design's scalability ensures that products can evolve continuously and improve while minimizing the effort required for updates or adjustments to meet new demands. This helps products quickly adapt to changing user needs and market conditions. A prime example of successfully implementing Atomic Design principles in UI design is the Shopee UI Design System. Shopee is building its interface systems based on Atomic Design principles to maintain consistency across its entire product range. By applying Atomic Design to fundamental components such as buttons, colors, and font families (Atoms), as well as groups of components like product lists (Molecules) and elements like navigation bars or product carousels (Organisms), Shopee enhances development speed through the reuse of standardized components, ensuring a consistent interface across multiple platforms. 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Atoms: Button:  Add to Cart button, View Product button.Text: Product title, price.Icon: Shopping cart icon, search icon. 2. Molecules: Product Card: Includes an image, title, price, and Add to Cart button.Navbar: Contains the logo, menu links, and search bar. 3. Organisms: Product Grid: A grid of product cards.Header: Combines the logo, navigation bar, and mini cart. 4. Templates: Product detail pages or product category pages. 5. Pages: Homepage, checkout page. Admin Dashboard: Medusa.js also requires an admin UI to manage products, orders, and customers. Atomic Design helps organize the admin interface. 1. Atoms: Input: Input fields (product name, price).Button: Save, Delete, or Add product buttons.Badge: Displays order status (completed, processing). 2. Molecules: Search Bar: Search input field with a button and icon.Table Row: A row in a data table (product, order). 3. 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              SupremeTech’s Expertise in the Process of Performance Testing

              In the previous article discussing The Importance of Performance Testing and SupremeTech's Expertise, we understood the overview of performance testing and its significance for businesses. Let me introduce how SupremeTech manages performance and the process of performance testing to ensure our products are always ready to face real-world challenges. At SupremeTech, product performance is not just a priority but a commitment. So how to do performance testing? Below is a detailed process of performance testing that we implement to ensure applications operate stably and efficiently under any usage conditions. For more insights into Performance Testing, check out our blogs below: The Ultimate Guide to an Essential JMeter Performance Testing Tool Step 1: Application Optimization   1.1 Optimizing OPCache Infrastructure Team Responsible for configuring and fine-tuning OPCache on the server.Ensures that JIT (Just-In-Time) caching is enabled and that parameters align with system resources. 1.2 Database Optimization Back End Team Designs composite indexes to enhance query speed.Rewrites or optimizes SQL queries to improve efficiency and reduce execution time.Analyzes common queries and data flows. 1.3 Optimizing Laravel During Deployment Back End Team Considers activating Production Mode in Laravel.Executes the command php artisan optimize to optimize application configurations. Infrastructure Team Manages caching for configurations, routes, and views.Supports the deployment and integration of queues or jobs on the server system. Step 2: Preparing for Performance Testing Collaboration among teams is crucial to ensure that every preparation step is accurate and ready for the performance testing process. 2.1 Developing a Plan and Initial Estimates QC Team, Back-End Team Creates a detailed plan for each phase of performance testing.Proposes resource, time, and data requirements. Project Technical Leader (PTL) Reviews and approves the testing plan.Coordinates appropriate resources based on preliminary estimates. 2.2 Security Checklist Project Technical Leader (PTL) Develops a checklist of security factors to protect the system during testing. QC Team, Back End Team Review the checklist to ensure completeness and accuracy. 2.3 Preparing Test Data QC Team Creates accounts, test data, and detailed test scenarios.Writes test scripts to automate testing steps. Back End Team Assists in building complex test data or necessary APIs.Reviews and tests scripts to ensure logic aligns with the actual system. 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              10/12/2024

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