The Impact of Ad Length on User Experience in Rewarded Video Ads

SupremeTech and BiPlus co-organized an event for the Da Nang IT community

Take a look back to exciting moments in the "Work Smarter, Not Harder with Jira" event for Da Nang’s tech community. Organized by BiPlus, Atlassian's strategic partner in Vietnam, in collaboration with SupremeTech, the event focused on leveraging technology to enhance project management and productivity. The event aimed to show how tools like Jira and artificial intelligence (AI) can help make work more accessible and efficient. By using these tools, businesses can save time and get better results. Beginning of a series of activities for the IT community BiPlus and SupremeTech, two prominent names in Vietnam's IT landscape, teamed up to host this event as part of a broader initiative to engage the local tech community.  Mr. Bui Xuan Hien, CEO of BiPlus, started the event with an inspiring welcome speech. His vision for creating a dynamic, fun, and connected space for the Da Nang IT community resonated with the audience. He emphasized that this event is just the beginning of a series of activities to bring together tech enthusiasts to explore smarter, more efficient ways to work. How Jira can be used to optimize workflows The event focused on how Jira, Atlassian’s popular project management tool, can optimize workflows, streamline communication, and boost team collaboration. With the added integration of AI, the future of work is becoming more intelligent, where smart tools reduce manual effort, freeing up time for more strategic tasks. One of the event's key highlights was the presence of Ms. Lexy, Partner Manager for Southeast Asia and Atlassian’s representative for the Asia-Pacific region. She shared valuable insights into Atlassian’s plans for the region, as well as helpful information on how companies can use their tools to work better. Her Q&A session was especially engaging, allowing attendees to ask specific questions about Jira, Atlassian's tools, and how these technologies can support businesses of various sizes. Expert insights on Jira and AI Integration The event featured a diverse lineup of speakers who shared their expertise on a range of highly relevant topics to today’s IT professionals.  Exploring the evolution of offshore development models This session was presented by Mr. Tien Huynh, Project Manager of SupremeTech, to explore how offshore development models have evolved in recent years. With the increasing need for global collaboration and remote work, he highlighted strategies for managing teams across different locations while maintaining high productivity and quality. He also touched on how Jira helps streamline these complex workflows, enabling teams to stay on track no matter where they are. Managing projects effectively with Jira: Best practice from SupremeTech Ms. Hang Duong, another Project Manager from SupremeTech, delved into the practical aspects of using Jira for project management. She shared real-life examples of how her teams have used Jira to break down complex projects into manageable tasks, ensuring clear communication, accountability, and timely delivery. Her presentation was packed with actionable tips for maximizing Jira’s capabilities, from setting up boards and workflows to tracking progress and handling bottlenecks. Using AI to boost project efficiency A particularly exciting session came from Mr. Truong Cong Phuc, Founder of Luviha Group, who discussed how AI transforms project management. From automating routine tasks to providing predictive analytics for decision-making, he demonstrated how AI can significantly reduce the time and effort spent on project management. He also showed how integrating AI with tools like Jira allows teams to focus on high-level strategy and creativity, leaving the mundane work to intelligent algorithms. Lively panel discussion overcomes challenges in IT project management Following these engaging talks, the event transitioned into a lively panel discussion, where all the speakers joined forces to address the audience’s questions. This interactive session allowed participants to voice their challenges, seek advice, and discuss potential solutions with the panel.  The discussion was moderated by Mr. Bui Xuan Hien, CEO of BiPlus, and Mr. Truong Dinh Hoang, Chairman of SupremeTech, who brought their vast experience to the table. The conversation covered various topics, including managing remote teams, overcoming obstacles in project execution, and the future of AI in IT project management. Keynote of “Work Smarter, Not Harder With Jira” event The event wasn’t just about talks and discussions but also a fantastic networking opportunity. Attendees had the chance to connect with like-minded professionals, share experiences, and explore potential collaborations. The atmosphere was lively and positively charged as participants exchanged ideas and insights on improving their work processes and making their teams more efficient. By the end of the "Work Smarter, Not Harder With Jira" event, it was clear that the Da Nang IT community had gained a wealth of knowledge and practical skills they could immediately implement in their personal and professional lives. Whether working on personal projects, leading a team, or managing a company, the insights from this event provided valuable takeaways for everyone involved. Stay tuned for our upcoming events For those who missed out, stay tuned! BiPlus and SupremeTech have more events planned, offering even more opportunities to dive deeper into innovative work management. As the tech landscape continues to evolve, events like these will play a crucial role in keeping professionals at the cutting edge, ready to tackle the challenges of tomorrow with confidence. The Da Nang IT community has just begun its journey toward smarter, more efficient work processes, and with the support of tools like Jira and the integration of AI, the future looks bright! >>> Explore another event: SupremeTech co-organized Vietnam IT Day 2024 in Sydney Contact us if you want to outsource in Vietnam! Let us know if you want to find a local partner who can build great teams that make great products! We have experience working with the world's most demanding nations and are ready to expand our client list.

SupremeTech co-organized Vietnam IT Day 2024 in Sydney

Take a look back Vietnam IT Day 2024 with an overview of Australia-Vietnam's tech outlook and how SupremeTech is helping businesses thrive with our tech solutions! Hi tech fellows, SupremeTech was delighted to be a co-organizer of Vietnam IT Day, a flagship event fostering Australia - Viet Nam tech partnership, hosted by GITS Group. With the participation of more than 180 tech professionals, the event presented Viet Nam as a promising tech solutions partner for Australian, in specific, and global companies, in general. Vietnam IT Day 2024 has successfully unfolded in Sydney last May A third gathering with the support from Australian government and IT community partners After the two successful events in 2019 and 2023, Vietnam IT Day has gained trust and recognition from not only local tech community but Australia's prestigious organisations. Government committee: Australian Trade and Investment Commission (Austrade)Venue sponsor: PwC AustraliaCommunity partners: Business NSW , Haymarket HQ , Australia-Vietnam Leadership Dialogue , Tech Australia Advocates , IT Professionals In Australia , VNITO Alliance Discuss about tech landscape, know-how in Australian market, and more At the event, a lot of interesting tech topics were brought to discussion. Furthermore, the event was fueled up with business chats and networking activities of C-level participants. In the morning sessions, representatives from both side took us on a trip through Australia and Vietnam's dynamic tech ecosystems with a zoom-in focus from manufacturing, automation and human resource standpoints. While morning workshops provide the macro approach to Australia-Vietnam tech relationship, the afternoon talks went deep into how to take advantages from cross-border collaboration and best practices for scouting tech partners. SupremeTech on best practices for IT outsourcing to Viet Nam In an insightful session about offshore development, SupremeTech's CEO - Mr. Binh Nguyen emphasized the importance of market inquiry for newcomers from Australia. The dynamic IT landscape of Viet Nam offers unlimited opportunities, yet contains potential risks if not thoroughly scrutinized. He gave some social and geopolitical background of Viet Nam with funny highlights. He also suggested a few practices that Australian companies should consider when searching for Vietnam-based IT solution providers. Stay tuned for upcoming Vietnam IT Days Together with GITS network, SupremeTech is looking forward to the fruitful collaboration between the tech community of both countries. We're more than excited to be a pioneering part of it. We hope the upcoming Vietnam IT Days attract the participation of not only local IT companies but also Australian big corporations. Regarding our own initiatives in Australia, we are proactively seeking for strategic partners who aim to build long-lasting and, of course, profitable relationship. Our competency in Agile development would certainly be a driving force for any companies seeking for a highly-efficient and cost-optimized engineering team. Call us if you want to outsource to Viet Nam! If you want to find a local partner who knows how to build great teams that make great products, let us know! We worked with the most demanding countries around the world and we cannot wait to add more to the list.

What is Middleware Integration for CDI? | Benefits and Examples

In the last article, we've discussed Customer Data Integration (CDI) and its important role for OMO Retail. This article will continue to dig deeper into a common type of CDI. Middleware integration is a powerful and flexible solution for CDI, particularly suitable for complex, real-time, and scalable integration needs. Check out SupremeTech's success case studies in building a middleware for an online-merge-offline retail corporation in Japan. What is Middleware Integration? Middleware integration in CDI involves using middleware software to connect and facilitate the exchange of data between different systems, applications, and databases. Middleware acts as an intermediary layer. After successfully built, it ensures smooth communication and data flow without requiring direct connections between the integrated systems. It allows different systems to work together seamlessly. Features of Middleware Integration Connectivity: Middleware provides connectors and adapters to link various systems, regardless of their platforms or technologies. By using middleware, retail businesses do not need to waste time syncing the existing systems of different sales platforms. However, they can still make use of the synchronized database across sales channels to serve customers better. Data Transformation: Middleware can transform data formats and structures to ensure compatibility between different systems. Orchestration: Middleware solutions often include workflow and process orchestration capabilities to manage and automate complex data integration tasks. Scalability: Middleware can handle varying volumes of data and scale according to the business’s needs. We have used middleware to bridge the existing offline system and the online store of a retail giant in Japan with millions of customers. Security: Middleware ensures secure data exchange, protecting sensitive customer information during the integration process. Nowadays, data is considered the capital resource of a business. Securing customer data, therefore, is the utmost priority every business owner concerns. Monitoring and Management: Middleware typically offers tools for monitoring data flows, managing integrations, and troubleshooting issues. Examples of Middleware Solutions Apart from a custom middleware, there are several other handy tools when it comes to a bridge software. MuleSoft Anypoint Platform MuleSoft provides a comprehensive integration platform that enables the connection of any application, data, or device with APIs. It supports both on-premises and cloud integrations. Its main features include API management, data transformation, real-time analytics, and pre-built connectors for various systems. Dell Boomi Boomi offers a cloud-based integration platform as a service (iPaaS) that connects applications and automates workflows across hybrid IT environments. Dell Boomi's highlight features are drag-and-drop interface, pre-built connectors, real-time data synchronization, and extensive support for various protocols. Oracle Integration Cloud Oracle Integration Cloud offers a comprehensive solution for integrating applications and data across on-premises and cloud environments. It offers a wide range of features, including but not limited to pre-built adapters, process automation, visual development tools, and robust analytics. Microsoft Azure Logic Apps Azure Logic Apps is a cloud service that automates and orchestrates tasks and workflows by integrating applications, data, and services across organizations. The main functionalities of MS Azure include extensive integration capabilities, built-in connectors, scalability, and flexibility in designing workflows. Benefits of Middleware Integration Middleware integration offers many benefits for businesses. It ensures seamless communication between different systems and enhances operational efficiency. Middleware provides real-time data availability and supports various integration patterns and workflows. Thus, it is adaptable to evolving business needs. Moreover, it transforms data to ensure system compatibility. It also centralizes management, simplifying monitoring and troubleshooting. Additionally, it enhances security by protecting sensitive data during exchanges. Overall, middleware integration improves decision-making and customer experiences. If you need a custom middleware for your unique business, book a free consultation with us! Providing bridging solutions for online-merge-offline retail businesses is one of SupremeTech's best-selling services. Not only do we have abundant experiences but we also implement fast and cost-efficiently. Let us know your current problems and we will tackle them down together!

What is Customer Data Integration (CDI) and why it is important for OMO retail?

Hi business operators, having a unified view of customer base across various channels can make all the difference. By leveraging customer data integration, businesses can improve customer satisfaction, boost sales, and stay ahead in a rapidly evolving marketplace. This procedure is even more important for OMO retail because of the complexity of customer data the business needs to handle across online and offline sales channels. In this article, we will give answer to the question What is Customer Data Integration and its role for OMO retail. What is Customer Data Integration (CDI)? In short, customer data integration (CDI) involves consolidating information from in-store purchases, online transactions, social media interactions, and more into a single database. This streamlined approach not only enhances customer experiences by enabling personalized marketing and efficient service. It also provides valuable insights that drive strategic decision-making. Most Common Types of Customer Data Integration Customer Data Integration (CDI) can be categorized into several types based on the methods of integration, data sources, and the technology used. Here are some primary types of customer data integration: Batch Data Integration The first type involves collecting and processing data at scheduled intervals rather than in real-time. This method is commonly used for large volumes of data that do not require immediate processing. Data is extracted from various sources, transformed into a consistent format, and then loaded into a target database or data warehouse during off-peak hours to minimize system impact. This type is ideal for routine tasks such as nightly data backups, end-of-day transaction processing, and periodic data synchronization between systems. Key benefits of Batch Data Integration Efficient for processing large datasetsReduces load on systems during business hoursSimplifies data management by handling updates in bulk. Real-Time Data Integration The second type involves integrating data during generation, providing up-to-the-minute information. This method is essential for applications that require immediate data updates and insights. Data is captured and transmitted instantly from various sources to a central system using real-time processing technologies such as message queues, streaming platforms, or APIs. Real-time integration is crucial for applications like live customer support, fraud detection, personalized marketing, and dynamic pricing. Key benefits of Real-Time Data Integration Ensures timely and accurate data availabilityEnhances decision-making with current dataImproves customer experience by enabling immediate responses and interactions API-Based Data Integration The third type, API-based data integration, uses Application Programming Interfaces (APIs) to enable data sharing and integration between different systems and applications. This method supports both real-time and on-demand data exchanges. APIs allow applications to communicate and exchange data directly. Developers can create, manage, and consume APIs to facilitate seamless data flow between disparate systems. API-based integration is widely used for connecting cloud services, integrating third-party applications, enabling mobile apps to access backend data, and synchronizing data between enterprise systems. Key benefits of API-Based Data Integration Provides flexibility and scalabilitySupports real-time data accessSimplifies integration with various systems and platformsAllows for modular and maintainable integration solutions In general, each type of customer data integration has its own advantages and use cases, and organizations often use a combination of these methods to meet their specific needs and goals. Key components of Customer Data Integration (CDI) Data Collection In the early stage of business, customer data is fragmented and not well-synchronized across sales platforms. It's stored in the database of each sale channel and those channels operate independently. Therefore, the first component of CDI process is to gather the pieces of information. Customer data includes transaction records, social media interactions, customer service interactions, loyalty programs, website visits, and mobile app usage. Data Cleaning and Standardization Then, the second thing is ensuring that the data collected is accurate, complete, and consistent. This involves removing duplicates, correcting errors, filling in missing values, and standardizing data formats. Data Integration Data integration involves merging data from disparate sources into a unified database or data warehouse. This involves using data integration tools and technologies that can handle diverse data formats and large volumes of data. Data Storage and Enrichment Storing the integrated data in a centralized repository, such as a data warehouse or a customer relationship management (CRM) system, to facilitate easy access and analysis. Enhancing the integrated data by adding additional information, such as demographic details, psychographic data, and third-party data, to gain a more complete view of the customer. Data Analysis and Insights This component acts as the foundation of data-based decision making for business. From a huge amount of organized data, data readers can uncover patterns, trends, and insights about customer behavior, preferences, and needs. This can involve using analytics tools and techniques such as machine learning, data mining, and predictive analytics. Customer Segmentation Dividing the customer base into distinct segments based on characteristics such as demographics, purchasing behavior, and preferences. This enables more targeted marketing and personalized customer interactions. Why Customer Data Integration is crucial for Online-Merge-Offline business Customer Data Integration is particularly important for Online-Merge-Offline (OMO) retail because it helps to create a seamless and cohesive shopping experience. Here are key reasons why CDI is essential for OMO retail: Unified Customer Experience First and foremost, CDI ensures the consolidation of customer information from online and offline channels. Customers often switch between online and offline channels during their shopping journey. Regardless of that, they will experience the consistent care whether he is shopping in-store, online, or through a mobile app. CDI helps track these transitions seamlessly. Improved Inventory Management Secondly, CDI provides real-time insights into inventory levels across all channels, helping retailers manage stock more efficiently and meet customer demand promptly. Data-Driven Decision Making By integrating data from both online and offline sources, retailers can gain a holistic view of customer behavior and preferences, enabling better decision-making. Integrated data allows for the analysis of trends and patterns across all channels, informing strategies for marketing, product development, and sales. Conclusion In conclusion, Customer Data Integration (CDI) is a vital strategy for businesses seeking to optimize their operations, enhance customer experiences, and drive growth in today’s competitive market. For retailers, particularly those operating in the F&B sector and OMO environments, the importance of CDI cannot be overlooked. It not only ensures consistency and accuracy across multiple channels but also empowers businesses to respond swiftly to customer needs and market trends. Effective CDI enhances operational efficiency, optimizes inventory management, and supports the development of targeted marketing strategies. Ultimately, CDI leads to increased customer satisfaction and loyalty. Embracing CDI is not just about technology implementation; it’s about creating a customer-centric approach that aligns with the dynamic landscape of modern commerce. SupremeTech has experience in handling data integration for businesses with millions of customers. If you're looking for integration services for large-scale system, book a free consultation with us!