How to maximize virtual recruitment and training for app development

Job matching app: Bridging the Gap Between Job Seekers and Career Consultants

The job matching app aims to help job seekers find suitable employment opportunities with support from career consultants. What's intriguing is that this platform has expanded from a previous mobile app to create a more comprehensive and versatile platform on computers. As a technical partner, it was an exciting journey for us, SupremeTech! Job Seeker Experience: The Catalyst for the Emergence of the Job Matching App According to MaketSplash, 72% of recruiters struggled to find suitable candidates, while 42% worried about not finding top talent. This highlights the difficulty in sourcing fitting candidates for businesses, necessitating changes for both recruiters and candidates to keep up with trends and "find each other" on their career journeys. A pivotal trend in successful recruitment processes for businesses is candidate experience. This strategy is novel and could become a new approach for years to come. Candidates with positive experiences during the hiring process find it easier to secure a job, and some may even refer others to join the company. A survey by Kelly Services revealed that 95% of candidates impressed by the recruitment process would reapply, and 55% would share their experiences on social media, enhancing the company's reputation. This also contributes to strengthening the relationship between the company and potential candidates. To be at the forefront of recruitment trends and establish a modern hiring environment, this job search app is not merely a tool but a reliable companion in the job search journey. With numerous unique features and conveniences, this app has revolutionized how candidates and career consultants interact and collaborate. Beyond a Simple Recruitment App The job search app is pioneering and unique, marking a breakthrough in the current market. Stemming from a distinctive idea, it swiftly became a platform that fosters unprecedented interaction between candidates and recruitment experts. The app provides a platform for candidates to connect freely with any recruitment expert, offering them diverse access to knowledge and experience. This helps candidates grasp the job market better and provides opportunities to optimize their career paths. It’s a unique connection platform aimed at supporting both candidates and recruitment experts. Designed to ensure the best experience for both parties, this job matching app facilitates seamless information exchange, messaging, and even real-time video calls with recording features. Job seekers and career consultants can video call to discuss and adjust the job seeker's profile to suit modern recruitment requirements. Time Challenge for SupremeTech: Completing the API in 2 Months Faced with this unique endeavor, SupremeTech undertakes a demanding task: The massive creation of APIs for multiple screens within a mere two-month window. Unlike previous clients, this project focuses solely on backend development, postponing front-end work for later. Within this two-month span, SupremeTech team must finalize the API and successfully conduct thorough testing. Tackling this project brings forth its own set of challenges. Complex architectural decisions, meeting time constraints, integrating intricate business logic, ensuring thorough testing, adapting to evolving requirements, and guaranteeing scalability are pivotal.The journey's culmination marks a testament to SupremeTech's dedication and professionalism. As the API nears its completion and testing phase, it stands as a shining example of our commitment to delivering exceptional solutions, even under stringent timelines. How the App Adds Value for Job Seekers Young individuals or recent graduates often need help in their job search process. They struggle to create an appealing resume, possess professional interview skills, and lack connections during their job search. Our clients developed this app to address all these issues. Creating Detailed Profiles  One standout advantage of the app is the ability to create a detailed, unique profile that aligns with recruiters' needs. Each candidate can effortlessly craft a resume that recruiters desire by utilizing available templates. These templates are meticulously researched and encompass the majority of recruiters' requirements. From personal information to accomplishments and work experience, candidates can present a comprehensive picture of themselves, garnering recruiters' attention. Orientation video calls – Effective Communication and Enhanced Profiles The app introduces the opportunity for orientation video calls between candidates and career consultants. This provides a deeper insight into the candidate’s industry and personality. The conversation not only helps candidates understand the job market and trends better but also allows career consultants to offer honest evaluations of strengths and weaknesses. The unique feature of this app is that during the call, consultants can access the job seeker's portfolio and edit it directly. They can simultaneously share their screen, discuss, and update information. (Outside of the call duration, consultants no longer have this access). This means candidates have the chance to present a polished and appealing resume to all recruiters. Connecting with Multiple Career Consultants - Expanding Scope and Opportunities The app offers diversity by enabling connections with various career consultants in different fields. This opens up new opportunities for candidates to explore and learn about multiple career paths. Rather than focusing on a single industry, job seekers can seek in-depth guidance from experts in various domains, aiding them in better understanding multiple career development paths. The job search app truly surpasses limitations, providing flexible space and diverse opportunities for candidates to excel in their quest for their dream job. How Consultants Find Candidates on the App? On this platform, not only does it create opportunities for job seekers, but consultants can also search for candidates and earn additional income. So, how do they search for candidates and operate on the app?  Job seekers select and are matched with a career consultant of their choice. Job seekers will have a video chat with a consultant to discuss the job. Based on the conversation, consultants guide and help candidates create profiles that attract recruiters.Consultants discuss with companies, and companies evaluate candidates based on their portfolios.Companies can send offers to job seekers.If the match is completed, the consultant can earn money Development systems and technologies Below are the resources and technologies we use to develop the services: Details of entrustment: Design, Implementation, TestingPlatform: WebTechnology: GCP, MySQLFramework: PHP Laravel Let SupremeTech Create Your Job Matching App for Your Business SupremeTech brings a wealth of experience in developing advanced applications that cater to the diverse needs of businesses. Drawing from the information you've provided about your objectives and requirements for the app, we are poised to craft a tailored solution that perfectly aligns with your business.

Mass Recruitment in the Digital Age: The Future of Hiring

Finding enough "good" candidates is always the biggest problem when we talk to organizations of all shapes and sizes. When businesses must fill a large number of openings quickly, the issue becomes more challenging. For recruiting teams, who struggle to handle the mass recruitment, this is a major headache. The solution to problems will be supportive technology software and applications, which will simplify the hiring process for both the company and the candidates. What is Mass Recruitment? Mass recruitment refers to the process of hiring a significant number of individuals within a particular time frame. This approach is often utilized when a company is rapidly growing or requires many new employees simultaneously, such as when opening a new branch or during peak periods in service industries. In contrast to low-volume hiring, the mass recruitment procedure necessitates more preparation work and takes longer to choose candidates. Because of this, focusing more on hiring speed, automation, and efficiency is necessary for mass hiring, especially when it comes to getting rid of manual processes that become unworkable at scale. Why Should You Make Use of Mass Recruitment? Although it is uncommon to come across many businesses using this method of hiring employees, it is the most effective choice when it comes to incorporating the right candidates for brief periods of time. Those advantages mentioned below will prove that assertion. Speed and Efficiency Let's say you are the head of recruitment, and one day, your boss announces that a new branch will open early in the following year. It's exciting news that shows how well-run and quickly expanding the company is. However, you are aware that the new branch will need to hire hundreds of new employees quickly, and your boss will not tolerate any compromise on the quality of the candidates. Then the most effective solution that can meet the criteria of time and quality is definitely mass hiring. This is the proper hiring procedure that aids in selecting the best candidates. However, these steps can be streamlined with the help of recruitment automation, which is crucial when hiring large numbers of candidates. Recruitment automation uses digital technologies to speed up the hiring process by automating various tasks and workflows, increasing productivity, and assisting recruiters in saving time, money, and resources while improving the overall quality of candidates. Access to a Wider Pool of Candidates Reaching a large number of candidates is not too difficult due to the popularity of social networking sites and recruitment websites. According to Jobvite, while the average job posting attracts less than 50 candidates, high-volume hiring draws in more than 250 candidates. Mass hiring entails luring a sizable pool of applicants whose resumes are all logged by the company. Every time a new position becomes available, the recruiting team cannot simply search for new applicants. Past candidates' profiles contain useful information that recruiters should also consider. The larger candidate pool gives recruiters more opportunities to gather pertinent information, enhancing the effectiveness of your hiring decisions. Cost-Effectiveness The Economist estimates that businesses worldwide have spent more than $400 billion on human resources services. A Glassdoor study found that the average cost of hiring an employee is about $4,000. However, organizations have been able to cut costs significantly through Mass Recruitment. This hiring method significantly decreases recruiting costs because less wasteful advertising, administrative, and employee costs are incurred. How to Best Optimize Your Mass Recruitment Strategy? Mass hiring can achieve rapid employee growth, but there are certain risks involved, most notably negative candidate experiences. However, with careful planning, these problems can be avoided. Define Your Criteria If you first define the objectives of your organization, you can save a lot of time during the hiring process. Explain to the hiring team the qualities you're looking for in candidates, such as skills, work experience, background education, or even personality and attitude. You can also create a screening template that specifies the inquiries you'll make and the kinds of responses you want from applicants. As with any hiring process, each position must have a detailed job description. If you are recruiting multiple people for the same job, this process becomes much easier. With the final description, you are ready to provide potential candidates with a clear picture of the job. Develop a Strong Employer Brand A strong employer brand will attract more applicants for open positions, better-qualified candidates, and lower turnover. From a survey by CR Magazine and Cielo Talent, 69% of workers said they would not choose a company with a poor reputation, even if it is the only offer they get. Businesses must work on their employer brand to demonstrate that they deserve to be chosen as an employer to attract qualified candidates, especially for Mass hiring, where more than just job postings are required. Keep the Candidate’s Experience in Mind Mass hiring increases your hiring process's positive and negative aspects because many candidates will likely contact your business quickly. From the first contact to when you make the job offer, you can still give each candidate a personalized experience even though you need to hire many candidates quickly. It's a candidate-driven market because there is a global talent shortage. Companies that do not care about the candidate's experience will struggle in the current labor market. At every stage of the hiring process, candidates should be updated on the status of their applications and the next steps and given plenty of guidance and support to help improve their chances of success. For this reason, you should try to automate communication with candidates whenever you can. Use Technology to Streamline the Process Automation Technology is the key to any successful mass hiring. Miahire can be an excellent option if you're looking for an automation solution to improve workflow and reduce the need for manual or repetitive tasks. Miahire is a video interviewing solution that enables you to screen candidates more quickly and efficiently by digitizing the process of large-scale recruitment. Manage and set up the interview: Miahire makes it simple to list questions, create an automatic interview schedule, and easily adjust the format and allotment of time for each candidate to respond to questions.Evaluate candidates: Using evaluation forms already created for each job position, recruiters can quickly and fairly assess candidates by comparing positive responses. In particular, video interviews allow you to review candidates whenever you like and consider as many as you like before making a choice.Miahire is available on many different platforms: From web browsers to mobile applications, candidates can attend the interview on-demand at any time and from any location. There won't be any more back-and-forth phone calls to set up an interview time that works for everyone, which improves their onboarding experience. With all these highlights, Miahire can help you halve the time required to review applications and conduct interviews without compromising the qualities of hires. Conclusion Although mass hiring is difficult, it doesn't have to be chaotic. Using a well-thought-out strategy and AI-based technology and tools, recruiters can confidently carry it out without skipping anything crucial. Discover Miahire, the best mass recruitment solution from SupremeTech - an outsource app development team, to hire excellent talent on a larger scale more quickly. References Dixon, A. (2024) 4 innovative strategies for high volume hiring, ideal. Available at: https://ideal.com/high-volume-hiring/ (Accessed: 15 October 2024). Jackson, M. (no date) Mass hiring made easy: Best practices and proven strategies, SwagDrop. Available at: https://swagdrop.com/mass-hiring/ (Accessed: 15 October 2024). Team, G. (no date) How to calculate cost-per-hire (CPH), Glassdoor. Available at: https://www.glassdoor.com/blog/calculate-cost-per-hire/ (Accessed: 15 October 2024).

The Story of a Business Analyst – My Journey into The Field

 "You don’t need an IT background to become a Business Analyst — as long as you have passion, perseverance, and a willingness to learn." Hi, I’m Quỳnh Anh, currently working as a Business Analyst (BA) at SupremeTech. If someone had told me a few years ago that “you might end up working in the tech industry,” I probably would’ve laughed and shaken my head — because I studied at the University of Foreign Language Studies – University of Danang, which has nothing to do with IT. And yet, somehow, fate led me to the BA role — something I had never even heard of before, but have now come to truly enjoy and feel connected to every single day. Here’s my “beginner’s journey” — from having zero knowledge to finding my path in the fascinating world of technology. First steps into the IT world Back then, I had no idea what a BA was. I only vaguely knew it was something “related to IT.” Through a friend’s recommendation, I joined a basic training course at a software company to explore the field. That course introduced me to my very first concepts of business processes, programming, databases, and MySQL. Everything felt new — sometimes even overwhelming — but incredibly exciting. Still, when the course ended, one question lingered in my mind: “What does a BA actually do every day? And how are these lessons applied in real projects?” That question stayed with me — until I got the chance to intern at SupremeTech. Internship – Where my Business Analyst journey became clearer Thanks to a collaboration program between SupremeTech and my university, I was accepted as a BA Intern. That became the first turning point that allowed me to truly “touch” the profession. Although I wasn’t directly involved in client projects, every day during my internship opened new doors for me: Learning how to listen and communicate with clients to truly understand their needs.Getting familiar with common Japanese IT terms used in the workplace.Writing clear and concise business documents.And most importantly, understanding how a non-IT person can effectively communicate and collaborate with technical teams. The seniors in my team were always patient, sharing not just knowledge but real project experiences. Thanks to their support, I no longer felt intimidated — instead, I grew more curious and passionate about becoming a BA. Read more articles: When Technology Meets a Pioneering SpiritSparking the Fire, Spreading the Passion From intern to Full-time Business Analyst My internship eventually ended, but my journey with SupremeTech didn’t stop there. With a proactive mindset and eagerness to learn, I was offered a full-time position — and that’s when my real BA journey began. This time, it wasn’t about lessons or training sessions anymore, but about real work: Analyzing business requirements with clients.Writing detailed documentation for developers.Reviewing and validating requirements to ensure the product meets business goals.Communicating constantly in an Agile environment — where things move faster than you expect. Of course, it wasn’t always smooth. There were days I felt overwhelmed, confused by technical discussions, or unsure how to convey ideas clearly to the dev team. But thanks to the solid foundation from my internship and the support of my teammates, I learned to stand firm and keep moving forward. What being a Business Analyst means to me For me, being a Business Analyst is a journey without a finish line — there’s always something new to learn, new people to connect with, and new problems to solve. If you’re curious about this career, my advice is: “Don’t be afraid to start, no matter what background you come from. Keep your curiosity alive and never stop learning — you’ll eventually find your own path.” I’m deeply grateful to SupremeTech for giving me the chance to begin, to make mistakes, to grow, and to become who I am today. And if you’re curious about the BA world, stay tuned for our ‘The Story of a BA’ series — because who knows, you might just see a bit of yourself in the stories to come.

Inside Japan’s Point-Based Loyalty Culture: The Power of Point Networks and the Rise of Custom Programs

In our article The History of Point Culture in Japan and What Businesses Can Learn From It, we got a chance to explore how loyalty programs in Japan evolved from humble stamp cards to mobile-first systems, and how the habit of collecting points became a part of everyday life. This follow-up takes the story further. Today, Japan’s loyalty economy is powered by two major forces. On one side, nationwide networks such as Rakuten, d POINT, and the newly merged T-Point/V-Point dominate at massive scale, influencing where people shop, how they pay, and even how they invest.  On the other, retail giants and luxury brands are increasingly building their own custom loyalty programs to secure financial control, protect their brand identity, and design experiences tailored to their customers. Together, these trends reveal why loyalty in Japan is not just a marketing tactic, but a strategy to shape the future of retail. The Dominance of Major Point Networks When it comes to loyalty points in Japan, the scale is impressive. Some programs have grown so large that they function almost like economies of their own, shaping where people shop, how they pay, and even how they invest. This success is deeply tied to Japanese consumer culture. According to the World Bank, households in Japan collectively hold savings worth more than USD 1.3 trillion. With this cautious mindset, loyalty programs resonate strongly because they speak to the instinct to save, while still delivering the little thrill of getting something “extra” from everyday spending. The numbers highlight just how powerful this model has become. In 2023 alone, Japanese companies issued more than ¥2.65 trillion worth of reward points, a figure that continues to rise. For payment providers and retailers, these points are far more than giveaways. They are strategic tools to lock customers into ecosystems: once you start collecting Rakuten Points or d POINTs, you are more likely to keep shopping, paying, and even investing within that network. In fact, points are even crossing into finance. Rakuten Securities now allows members to use Super Points to buy stocks. For many younger consumers, this lowers the barrier to investing turning spare points from online shopping into their very first financial assets. It’s a clever way to both reward loyalty and build new habits for the future. By 2024, a handful of nationwide programs dominate the loyalty landscape: Rakuten Points (59.3% of consumers), T-Point (48.3%), Ponta (40.5%), d POINT (38.9%), and PayPay Points (38.1%).  One of the most significant shifts came in 2022, when T-Point and V-Point announced a merger, creating one of the largest loyalty networks in Japan. This consolidation was more than just two brands joining forces, it was a sign of how competitive the loyalty market has become. By combining their strengths, the new program ranked among the country’s top five ecosystems, with the scale to challenge even Rakuten and d POINT. For consumers, it meant broader usability of points across more merchants; for businesses, it highlighted the reality that loyalty is no longer optional, but a key battleground for customer engagement. For consumers, this makes everyday life easier. For businesses, it creates pressure: join one of the big networks or risk being left out. Together, these point economies demonstrate how loyalty has evolved from a simple perk into one of the most powerful forces in Japanese retail. Custom Point-Based Loyalty Programs Trend Led by Japan’s Giant Retailers and Luxury Brands Alongside these giant loyalty networks, another trend is emerging: the rise of custom loyalty programs. Retail groups, department stores, and lifestyle brands are increasingly building their own systems instead of joining national coalitions. AEON has expanded WAON Points across its malls and supermarkets, Don Quijote uses its own Majica card, and FamilyMart now pushes FamiPay rather than relying on T-Point. In the department store sector, Isetan Mitsukoshi runs MI Points with VIP tiers, while Daimaru Matsuzakaya offers an app-based membership program that doubles customer spending compared to non-members. Even lifestyle brands are using loyalty to reinforce their identity. MUJI, for example, runs its MUJI Passport app, which rewards shoppers with points for purchases, grants birthday perks, and offers early access to events or new collections. The app integrates seamlessly across MUJI’s online and physical stores, while its clean design reflects MUJI’s minimalist brand philosophy. It shows how custom programs can be more than just a tool for discounts, they can strengthen the relationship between brand and customer by staying true to the company’s values. >>> Read more related articles:  Restaurant Mobile Ordering App: Transform or Lag behind the CompetitionHow Loyalty Apps Can Improve Customer Lifetime Value (CLV) Why Luxury Brands Are Creating Their Own Loyalty Financial Control & Profitability One of the biggest reasons luxury brands and retailers choose to run their own point systems is financial. Large national networks charge brands based on user activity, meaning the more customers use points, the more the brand pays out in fees. On top of that, when points issued by third-party systems expire, the unclaimed value is recognized as profit for the operator of that network, not for the brand. By creating their own loyalty system, brands can keep this financial upside in-house, turning expired points into pure profit and avoiding ongoing external charges. Ownership of Customer Data & Identity When a retailer runs its own loyalty program, it gets direct access to data: what customers buy, when, where, how often. More than that, it can design the “feel” of the loyalty experience, how it looks in the app, what kinds of rewards are offered, and how membership levels are structured. For many brands, preserving this identity is crucial. Customers don’t just want generic points; they want rewards and interactions that feel part of that specific brand’s atmosphere. Customizable Rewards & Campaign Flexibility This is perhaps the most important reason why brands want to have a private system. This gives brands the ability to customize how points are earned and redeemed in line with their marketing strategy. They can run x2 or x3 point multipliers during exclusive campaigns, convert points into vouchers for specific products, or target promotions to selected customer segments. This kind of precision is nearly impossible with third-party networks, where point accrual and redemption rules are standardized. For luxury brands, that flexibility is key, which allows them to design campaigns that not only drive sales but also strengthen their brand story and exclusivity. Financial Comparison: Networks (Coalition) vs. Custom (Own) Loyalty Programs TopicGiant Loyalty NetworksCustom Loyalty AppExpired PointsWhen points expire, the value usually stays with the coalition operator, not the brand.The brand keeps all the value from expired points as pure profit.Market ScaleCoalitions dominate because of large networks (e.g. T-Point, Rakuten). Brands may feel forced to join for reach.Own programs are smaller but allow full value capture and closer customer ties.Customer Data OwnershipLimited: coalition networks keep most customer data, and brands only see summary reports.Full: brand knows exactly who buys, what, when, and where, enabling stronger personalization.Profit ImpactSome profits are lost to fees and expired points that go to the coalition.All upside stays with the brand, improving long-term profit. Challenges of Building Custom Loyalty App Of course, building a custom loyalty program is not without trade-offs. Unlike joining a nationwide network, brands must shoulder the responsibility themselves. That means investing in the right technology, maintaining a seamless user experience across online and offline channels, ensuring data security, managing the costs of rewards, and keeping members engaged through ongoing campaigns. This is where the right technology partner makes all the difference. At SupremeTech, we’ve worked with Japanese retailers and service providers to design loyalty ecosystems that are both scalable and brand-authentic. From integrating mobile wallets and e-commerce platforms to building real-time data pipelines that unify customer behavior, our teams help brands modernize without losing their unique identity. A good example is where we developed a custom Shopify app to streamline our client loyalty data pipeline across offline POS, e-commerce, and mobile. By connecting these touchpoints, the client could finally unlock a “single source of truth” about customer engagement enabling smarter campaigns, cleaner data, and ultimately stronger loyalty outcomes. (You can read the full case study here: Shopify Custom App to Streamline Loyalty Data Pipeline) The lesson is clear: technology should amplify tradition, not replace it. With the right architecture and an experienced partner, brands can turn the century-old Japanese habit of point collecting into a modern, data-driven loyalty engine that is ready for the future. What Businesses Can Learn from Japan’s Loyalty Culture The first lesson is to make the process effortless. In surveys, over 87% of Japanese point collectors said their ideal is to earn loyalty points rewards without realizing it. The best programs don’t force customers to jump through hoops. Instead, they tie points automatically to common actions like mobile payments, train rides, or even buying lunch at a convenience store. The second lesson is to build ecosystems, not stand-alone programs. Rakuten, Docomo, and PayPay succeed because they integrate points across multiple industries shopping, banking, telecom, travel. Each service feeds into the same pool of rewards, creating a closed loop where leaving the ecosystem means losing value. This is what keeps customers engaged long-term. For businesses abroad, the takeaway is clear: don’t treat loyalty points as just another promotion. Treat them as part of your customer’s lifestyle. When loyalty points rewards are seamless, practical, and connected, they stop being an incentive and start becoming a habit. Conclusion: More than Just Points The story of Japan’s point based loyalty programs shows that loyalty is built transaction by transaction, habit by habit, until it becomes part of daily life. For businesses, it’s a reminder that the strongest rewards programs are not those that simply give discounts, but those that create ecosystems, engage emotions, and embed themselves into routines. At SupremeTech, we help businesses take on that challenge building custom apps, integrating e-commerce and designing real-time data pipelines that make loyalty seamless and scalable. Just as Japan has shown, loyalty done right is more than just a promotion. It’s a tradition transformed into a digital advantage. 📩 Read more articles about us here: https://www.supremetech.vn/blog/  ☎️Contact us to see how we can support your loyalty app strategy.