Online-merge-offline (OMO) Retail Tech Solutions for a Leading Restaurant Chain

SupremeTech is honored to provide development services to enhance customer buying journey and online-merge-offline experience.

Mobile
Retail
Swift

Online-merge-offline (OMO) retail tech solutions

This is online retailing service that allow customers to pre-order and buy food online

Project Overview

The client is a Japanese corporation with a restaurant chain in Japan, Taiwan, Malaysia, and the United States. It offers online retailing services that allow customers to pre-order and buy food online.

SupremeTech is honored to provide development services to enhance the customer buying journey and online-merge-offline experience. Regarding the operations, we ensure technologies streamline third-party integration and customer database management so our clients can focus on achieving more significant business results.

Online-merge-offline retail works on Android and iOS App

The challenge

To improve the online-merge-offline customer experience, reduce the total amount of waiting time a customer spends at physical stores by 90%.
Streamline how the client manages the customer database to reduce 80% of staff handling time at physical stores.
Improve agility in development to stabilize troubleshooting procedures with the help of an outsourcing development team so that the client can focus on business-oriented activities.

The solution

SupremeTech and Classmethod form a collaborative partnership to provide all-in-one development services.
Classmethod: contact point, project planning & UI designing.
SupremeTech: technical consultancy and development services, working directly with the client’s product team & operation team.

1. The first project:

Maintenance services for the client’s native app.
Build the client’s point feature in the app.

2. The second project:

Point Gateway: Building a middleware between the client’s digital touchpoints with the three biggest point systems in Japan: T-Point, D-Point, and R-Point.

3. The third project:

E-commerce site with take-out and mail-order features.

Key Features

1. Maintenance services for the native app

Maintain current features.
Improve the “Authentication” feature.
Improve infrastructure by transforming from manual deployment to automate deployment process => Enhance productivity and reduce errors.
Fix bugs.
Upgrade DB version.
Admin for app maintenance
- Brand, store, coupon management.
- Banner update.
- Manage admin roles.
Admin for point management
- Customer, point management.
- Campaign posting management – can be customized to different groups of consumers (upcoming).

2. Build the client’s point feature in the app

Barcode generation and storage.
Point transaction history.

3. Point gateway

Organize and re-write documents (API specs for point gateway, used by other teams like E-commerce or other digital channels).
Store data of user’s point.
Improve operations process for maintenance and reduce risks for the client.
Transfer monitoring system to AWS owned by the client.
Fix bugs.