Overall Enhancement of Mobile Order Experience for A Coffee Chain

During Japan’s festive holidays, the coffee chain aimed to delight customers in a fresh way. A web upgrade revolutionized the ordering process, shifting from an app to a Progressive Web App (PWA). The impact was remarkable, with holiday orders reaching an unprecedented 3,000 in a single day. A simple coffee sip transformed into an innovative experience.

Mobile
Web
Retail
JavaScript

Enhancement of mobile order experience for a coffee chain

Enhance customer digital experience by converting from an app to a Progressive web app

Project Overview

If you had been to Japan, specifically Tokyo, you would have known the pain of queuing. The more delicious the food or the more famous the brand, the longer the queue line. Sometimes it would be worthwhile to stay in queue if you were about to have such a unique dining experience of your life. But most of the time, for example, it’s simply frustrating to spend half an hour waiting in line for a cup of coffee every morning. That’s why mobile orders and pick-up at stores have become increasingly popular in Japan. Our client, a giant coffee chain with thousands of stores nationwide, is the pioneer.

Explore how the customer digital experience is transformed after converting from an app to a Progressive Web App (PWA). With this solution, the system can handle approximately 3,000 orders a day during the holiday season, boosting productivity and driving sales growth.

First progressive web app project of SupremeTech

The challenge

This is the first PWA project of SupremeTech. It required a high level of research and ownership to do something new in a perfect way.

The solution

Working closely with the client, the development team of SupremeTech carefully designed UI components that reflected the brand’s core identity.
SupremeTech’s efforts laid the foundation for a retail transformation from aligning with technical requirements to ensuring seamless integration.

Key Features

Customization, seamless navigation, and lightning-fast responsiveness of the system.
Users can create their own events and promotions.
A swift and straightforward system that allowed our client to curate and update content anytime.