How To Visualize The OOH Advertising Data On A Web Application?

SupremeTech worked with Search to develop a web application and dashboard to display the data. This data can be used to quantify the value of their advertising efforts.

Mobile
Web

Digital Out-Of-Home advertising analytics in Japan

Display the OOH advertising data on dashboard

Project Overview

Search Inc. is the player in the growing field of digital Out-of-Home (OOH) analytics which provides advertising agencies and companies with concrete data about their audiences. This data can be used to quantify the value of their advertising efforts.

SupremeTech worked with Search to develop a web application and dashboard to display the data. Digital billboard owners use the data to promote their ad placement locations. Companies can use it to see the demographics viewing their ads. This allows these companies to fully understand and evaluate their advertising and media reach.

SupremeTech created a web application to visualize the data

The challenge

The first challenge in creating the dashboard was understanding the definitions of each data point and how they were calculated.
Then, we had to ensure that all the data was presented in a way that was digestible and easy to understand.
The project’s final step was synchronizing the dashboard to the data provided by another vendor.

The solution

After three months of development, we completed the project. We created an application for end users to visualize the data their media and advertisements received. We coordinated with Search to synchronize the newly built application with the existing digital billboards scattered around Tokyo.

Key Features

Users can easily log in and view the analyzed OOH advertising data in personal dashboards. The data is part of a cloud platform service aggregating and visualizing data in real-time. It is displayed on the dashboard in an easy-to-digest format.
They can view the impressions their digital billboards and advertisements receive in real time and access reports for their desired advertisements and digital billboards.