How to Build a High-Performing E-commerce Store
10/03/2025
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Table of Contents
E-commerce is growing every year and is set to make heavy profits, with more and more people opting for it. However, with ever-growing competition in this domain, you need to stand out to stay afloat. You have to compete with giants like Amazon, eBay, and Alibaba, which can give you a tough time.
In this blog, we will discuss building a high-performing e-commerce store in detail. So, let’s get started.
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Step-by-Step Procedure for Building an E-commerce Store
E-commerce stores are becoming increasingly popular due to their range of products on a single platform, short delivery time, and easy payment options. Let’s go through a step-by-step procedure for building an attractive and high-performing e-commerce store.
Step 1: Choose Your Platform
Each e-commerce store is unique and has its own goals and target audience. Hence, you need to choose an ideal e-commerce platform for your needs. There are a number of options available including Shopify, WooCommerce, Squarespace, WordPress and more.
These eCommerce platforms have their own features, so you should discuss each one with your development team and pick the most suitable one for your needs.
Step 2: Create an Account on the Chosen Platform
Once you have chosen your eCommerce store platform, you need to purchase the subscription, in case it is not open source. These platforms offer a variety of plans, uptime guarantees, and security features.
If you have chosen an all-in-one e-commerce platform, all you need to do is go to the provider’s website and create an account. Then, you select a plan and pay for it if it is not free.
Step 3: Choose a Template
After you have decided on your eCommerce platform, you will have a variety of options regarding templates. Each has its own colors, fonts, and layouts, which gives an e-commerce store a consistent look and feel.
Templates can be free or premium ones, for which you need to pay. Generally speaking, paid ones offer more features and designs. This saves time which will be spent on coming up with designs from scratch.
Step 4: Build Your Webpages & Product Pages
You must not use the template as it is; you should customize it according to your requirements. Some common customizations include adding your logo and contact details.
Other changes could be adding product images, configuring your site navigation, and building check-out and returns pages.
Step 5: Write Product Descriptions
As it is not a brick-and-mortar store where customers can view the products or feel them, you need to work on your product descriptions along with images. They need to be very accurate, easy to understand, and detailed.
It should include basic details, along with information about who the product is meant for and where it can be used.
Product images should be high-definition and of the same size, and should show the product from all possible angles.
Step 6: Set Up Payment Gateway
As most of your customers will opt for online payments and not Cash on Delivery, you need to have a secure payment gateway. So, integrate secure payment options on your e-Commerce store, which are hassle-free, fast and secure at the same time.
If you redirect your customers to other platforms like PayPal, ensure that data is fully encrypted.
If your payment options are not convenient, no matter how good your product catalog is, customers will not come back.
Step 7: Integrate Shipping
The platform you have chosen for your e-Commerce store may allow integrated shipping along with selling. This creates a seamless customer experience and lets you focus on selling products.
You also need to decide on your shipping policy, such as free shipping, flat rates, variable fees, etc. Along with this, you need to decide on your returns and refund policy to make the situation clear for your customers.
Step 8: Test & Launch Your e-Commerce Store
After all the hard work, it is time to test your e-commerce store before launching it. You should do rigorous testing to ensure there are no bottlenecks and pain points. You can do the testing in-house or outsource the task.
Check all links, buttons, and navigation options and ensure they work. Payment processing should also be thoroughly checked. Your e-commerce store should be compatible with desktop, mobile devices, and all browsers.
Once everything has been checked, you are ready for launch.

Popular eCommerce Platforms To Consider
Several options are available for e-commerce platforms. Let’s discuss some popular ones to help you choose.
Shopify
Shopify is an eCommerce platform suitable for Web, iOS, and Android. It is easy to set up and has all the necessary tools. The support and resources provided are best in class, which makes it popular and effective.
The only constraint of Shopify is that it can be expensive if you add many extra apps. Many eCommerce stores currently run on Shopify, which has been around for 18 years and is ideal for small businesses that want to go online.
BigCommerce
BigCommerce is an e-commerce platform suitable for Web, iOS, and Android devices. It is the SMB version of a very popular enterprise eCommerce platform. It has integrated features like shipping and taxes to encourage established businesses online.
However, it is not recommended for small retailers setting up their businesses.
It also enables listing your products on e-commerce giants like eBay, Walmart, and Amazon.
As a result, customers do not necessarily have to buy from your store.
BigCommerce has 12 free themes, all of which have a great look. They also have a drag-and-drop site builder that can be used to customize the look.
WooCommerce
WooCommerce is an e-commerce platform for the Web, iOS, and Android. It provides all the flexibility of WordPress, is widely supported, and has many apps and integrations.
Installing WooCommerce on your website is very easy, similar to installing any
other plugin on WordPress. If you use WordPress for your eCommerce store, you should ideally go for WooCommerce.

Wrapping Up
E-commerce is still nascent and will continue to grow over the decade. It provides a range of products and the convenience of buying them from your home from across the world.
So, whether you are starting or have an established business, you should consider going online, as it will increase your reach. After considering everything, you should choose your e-commerce store platform. This will ensure that you have a high-performing e-commerce store.
For building your e-Commerce store, get in touch with SupremeTech.
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