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Linear TV vs OTT: Make the Optimal Choice for Your Business

These days, the terms Linear TV vs OTT are frequently used, and you may be wondering: What are the main differences? Since consumers' watching patterns are evolving away from conventional television and toward digital streaming services, it is essential to grasp the distinctions between them and decide which platform is most aligned with their marketing goals. We're here to help you comprehend these abbreviations and assist you in utilizing OTT and linear TV measurement to your advantage. Understanding the Shift From Traditional TV to Digital Platforms There has been a dramatic change in people's TV-viewing habits in recent years, with many making the switch from analog to digital broadcasts. Rapid technological development is one of the primary contributors to the change. The growth of high-speed internet connections and linked devices have revolutionized how we access and process data. Obviously, the fixed programming schedules of conventional TV no longer fit with the busy, on-the-go lifestyle of today's consumers, leading to digital platforms becoming more popular. Source: Allconnect.com The rise of OTT services is also playing a significant role in hastening the shift to digital media. Viewers may now watch their favorite episodes on these digital platforms anytime they choose, from any location, and on any device of their choosing. The move to digital media provides additional opportunities for contact and engagement with the business's target audience. Businesses may engage more closely with their audience on digital platforms thanks to interactive elements like user-generated content, social sharing, and real-time feedback. What is Linear TV? Linear TV is traditional television broadcasting in which viewers observe prescheduled programs in real-time. This is also referred to as live or broadcast television. To observe a specific program on linear television, viewers must dial into a specific channel at a specific time. The network or channel determines the programming beforehand. Therefore, viewers cannot delay, reverse, or fast-forward the content; they must adhere to the programming schedule. Consequently, consumers cannot access content on demand. Source: Marketing Brew What is OTT? OTT (over-the-top) is a method of delivering television and cinema content over the Internet at the consumer's request and according to their preferences. OTT encompasses not just video-on-demand platforms but also audio-streaming, texting, and voice-over-IP options. The term "over-the-top" implies that a content provider is providing services in addition to extant Internet services. Simply having a reliable Internet connection - whether it be via a local or mobile network - is all that necessary. Source: DevDojo Linear TV vs OTT: Understanding the Differences Below is a general comparison between Linear TV vs OTT, which can provide you with deeper insights into how businesses can apply these types of media for their marketing activities: FactorsLinear TVOTT (Over-the-top)Accessibility and Reach• Limited reach, requires cable or satellite subscriptions. • Offers local reach.• Broad accessibility through internet-connected devices.  • Offers global reach.Content Variety and Flexibility• Limited channel options and fixed programming schedule. • The mix of live broadcasts and pre-recorded content.• Vast content library, on-demand access to documentaries, and user-generated content.  • Flexible viewing options.User Experience• Passive viewing experience, limited interactivity.  • Traditional ad breaks during programming.• Interactive features, personalized experiences, and user-driven content.  • Users can skip or interact with ads.Cost EfficiencyHigher production and distribution costs for advertisers due to commercial creation and airing.Cost-effective options and ad-supported models reduce production costs.Pricing Models• Advertisers pay for specific time slots or ad placements. • Less pricing models available.Various pricing models: • Ad-supported (impressions or click-through rates). • Subscription-based (monthly fee for ad-free access). • Transactional (content purchases or rentals).Privacy and Security• Limited data collection and targeting capabilities.  • Relies on general demographic information for ad targeting.• Advanced data collection and personalized ad targeting based. Source: Hollywood Insider Within the Linear TV and OTT landscapes, it is essential to observe that specific offerings and features may differ between providers and platforms. When determining the most effective advertising strategy, businesses should carefully consider the aforementioned factors and their specific needs. The Evolution of Broadcast Technology There have been incredible developments and shifts in the broadcasting industry throughout the years. Since the dawn of radio and black-and-white television, digital broadcasting, and streaming platforms have brought about radical changes in the industry. To stay up with the rapid development of broadcast technology, consider the following insights: Source: Streaming Broadcaster Embrace Digital Platforms Businesses now need to look at digital channels to contact customers in light of the proliferation of streaming services and Over-the-Top (OTT) platforms. You can reach more people and appeal to a larger audience by investing in digital advertising, forming partnerships with streaming services, and creating content designed specifically for online consumption. Adapt a Multi-pronged Approach to Distribution These days, viewers watch shows and movies on a wide variety of screens. Traditional broadcast channels, social media platforms, websites, smartphone applications, and linked TVs are all part of a comprehensive multi-channel distribution plan that businesses should implement. The more platforms included, the wider and more effective the customer reach will be. Incorporate Data-driven Insights The digitalization of broadcasting has given companies access to previously unavailable consumer data. Analytics and data-driven insights help businesses learn about the tastes, habits, and habits of their target demographics. Content creators, TV executives, and ad agencies may all benefit from this data. Focus on Personalizing Customer Experiences Consumers have come to demand highly customized content based on their own tastes and preferences. Businesses may now provide individualized services like content curation, ad targeting, and recommendation engines thanks to data analytics and AI-powered algorithms. Increased user involvement and commitment result from such individualized treatment. Invest in Interactive and Immersive Experiences With the introduction of futuristic technologies like Virtual Reality (VR), Augmented Reality (AR), and Interactive TV, businesses can offer customers more exciting and dynamic experiences. Companies may attract customers and stand out from the crowd by using these technologies in their content and advertising efforts. Making the Right Choice for Your Business The widespread exposure and audience that Linear TV provides are ideal for industries like fast-moving consumer goods (FMCG), automobiles, and home appliances. In addition, Linear TV might be a good fit for firms trying to reach the elderly, who tend to prefer regularly scheduled content and live broadcasts. Meanwhile, younger generations, such as millennials and Gen Z, are avid consumers of digital content, making OTT an effective marketing strategy for these subjects. Businesses in the IT, e-commerce, fashion, and entertainment sectors may reach today's tech-savvy and digitally-connected consumers by using OTT's adaptability and interactive features. Businesses in the entertainment and media industries may benefit greatly from using OTT platforms due to the extensive content library provided. Source: G Talent Embracing Change and Making Informed Choices with SupremeTech Deciding between Linear TV vs OTT is crucial for organizations looking to reach and interact with their intended demographic. Linear TV has a large audience and widespread appeal, but over-the-top (OTT) technologies allow for unique customization and adaptability. However, the process of choosing a suitable platform is not simple. As a leading product-based development company, SupremeTech offers a comprehensive solution with our OTTclouds streaming solution, designed to help your business navigate the complexities of Linear TV and OTT, thereby optimizing advertising efforts and maximizing ROI. With OTTclouds, SupremeTech's cutting-edge OTT streaming solution, your business gains powerful features and benefits, including seamless high-quality video streaming, user-friendly customization, effective brand communication and more. If your business is interested in installing OTT platforms, please get in touch with us right away to learn more about our services and how we can help.

Video Content Management System: Streamline Your Workflow

There is more and more video content in the marketing material. Video is quickly becoming the primary method of consuming content online, from social networking platforms to e-learning websites. With the increase in video material, businesses have found it difficult to manage, edit, and distribute these assets. A Video Content Management System (Video CMS) can help with this. In this post, we will define a video content management system, explain why you need one, and explore the essential factors to consider when selecting a Video CMS for your company. What is a Video Content Management System? A Video Content Management System is a consolidated platform for managing video assets in enterprises. It offers facilities for uploading, storing, editing, and distributing videos over different channels. The system can keep all of your RAW and edited files. Because of the full video CMS capabilities, it is even able to organize video files by size, video type, categories, and other criteria. In addition, Video CMS provides strong analytics and reporting solutions to assist organizations in tracking the performance of their video content. Source: Nghe Content A video content management system is crucial for enterprises that create a big volume of video material. It improves workflow by offering a centralized platform for managing all video assets. It eliminates the need for time-consuming and error-prone manual uploading and distribution of videos. These tasks are automated by the platform, saving businesses time and effort. Why should you need a Video CMS? There are several reasons why your business needs a Video CMS. Let’s discuss some of the key benefits of using a Video Content Management System. Source: Nhật Nam Media Easy Access to All Video Assets Access to all video assets is one of the key advantages of using a Video CMS. A video content management system provides a consolidated platform for storing and organizing video assets. It eliminates the need for different types of storage, allowing team members to access videos from any location. You may save time and effort by rapidly searching for and finding the movies you need with a Video CMS. Cloud-based Editing Tools A video content management system provides cloud-based editing capabilities, allowing team members to collaborate on video projects from anywhere. Team members can collaborate on the same video project at the same time using cloud-based editing tools, eliminating the need to transmit data back and forth. This improves the efficiency and scalability of the editing process. Real-time Collaboration Among Team Members A video content management system enables team members to work on video creation projects in real time. It serves as a forum for providing feedback, annotating documents, and discussing improvements. This real-time connection is required for teams to work together, even if they are spread across the globe. Furthermore, functionalities such as file distribution, social network publication, format conversion, and others that exist can be used to build automated workflows. The usage of automated workflows improves the process of generating and delivering video. Multi-platform Distribution You will have great possibilities for distributing videos across numerous platforms if you choose a respected video content management system. With a few clicks, businesses may submit films to social media platforms, e-learning websites, and other channels. As a result, regardless of where their target audience consumes content, businesses are more likely to address them. Advanced Analytics and Reporting Monitoring your video metrics is the best way to determine how well your video strategy is working. Using the analytics dashboard in the video CMS, you can see which videos are the most popular, how long visitors spend viewing each one on average, which videos performed well, when viewers stop watching a video, and other information. A video content management system has comprehensive analytics and reporting features that allow businesses to track the performance of their video content. Furthermore, this data can be used to optimize video content and boost its performance. Key Considerations When Choosing a Video CMS for Your Business When choosing a Video CMS for your business, there are several key considerations to keep in mind. Let’s discuss some of the most important factors to consider using a video content management system. Source: Shopify Supported Video Formats and Compatibility One of the most important factors to consider when it comes to video content management is the supported video formats and compatibility. A high-quality video content management system should handle a wide range of video formats, including popular ones like MP4, AVI, MOV, and WMV. This ensures that users can upload and distribute videos in the format that is most convenient for them. Furthermore, the system must be compatible with many devices, browsers, and platforms, guaranteeing people may access and view videos regardless of the device or platform they are using. Users should be able to watch videos without difficulties on desktops, laptops, tablets, or smartphones. In short, to provide an outstanding user experience, a video content management system must emphasize support for various video formats as well as compatibility across devices and platforms. Integration with Existing Software and Tools It is critical to assess the Video CMS's integration capabilities. The platform should be able to integrate with other corporate tools and systems, such as social media platforms, e-learning systems, and analytics tools. This integration simplifies the management and distribution of video content across different channels. Make certain that the video CMS you choose can be readily integrated with significant components of your IT infrastructure, such as video conferencing systems like Webex and team collaboration solutions like Microsoft Teams, Share Point, One Drive, and so on. As a criterion, consider how an adaptive CMS will evolve to meet your changing business needs in the future. Security and Privacy Features When selecting a Video CMS, security should be one of the top priorities. To secure your video assets from theft or unsafe access, the platform should include strong security protections. To keep your video content safe, choose a system that includes encryption, authentication, and other security features. You want to be sure that your video content is secure and that you have complete control over who may view it. Source: HubSpot Blog Partner with SupremeTech to find The Best Video CMS for your Business A video content management system can help you optimize your video process, enhance your company’s productivity as a whole, and safeguard your video material. Consider the supported video formats, interconnection with existing software and tools, and security and privacy aspects when selecting a Video CMS for your company. Partner with SupremeTech if you want the best video content management solution for your company. We offer a variety of Video CMS solutions that are suited to your individual requirements, including sophisticated capabilities such as automated video transcoding, personalized branding, and enterprise-level security. To learn more, please don’t hesitate to contact us now.

What is OTT Streaming and Why You Need It?

In recent years, the way we consume media has undergone a significant digital transformation. Gone are the days of flipping through TV channels, constrained by schedules and programming choices. The rise of over-the-top (OTT) streaming services has given us an unprecedented level of freedom and control over what we watch and when we watch it. We will discover how the OTT streaming works, the popular OTT streaming services, and its main benefits. So sit back, relax, and let's dive in! What is OTT Streaming? The term "OTT" stands for "over-the-top." This useful phrase describes a new way to watch movies and TV shows whenever and wherever we want, on a variety of devices, and without relying on traditional broadcast, cable, or satellite Pay-TV providers. To put it simply, OTT streaming is when you pay an internet service provider, such as Xfinity, for internet access in order to watch Netflix without having to pay for cable TV. Broadcast and cable content providers are being radically disrupted by huge subscription-based video-on-demand services like Netflix and Hulu, who are most known for using the term "OTT." Source: The Economic Times Similar to cable TV channels, many OTT providers offer live streaming with more specialized content. Naturally, you can access ESPN through a streaming service on the internet, but what about that fishing channel you watched when you had cable? For such, there is an OTT channel. The core idea behind OTT is that it can provide you with everything that cable and broadcast could while giving you the freedom to access your media whenever you want and wherever. How Do OTT Streaming Works? Accessibility is one of the many factors that contribute to the popularity of OTT content. To stream OTT content, customers only need a connected device that supports applications or browsers and a high-speed internet connection. Mobile OTT Devices: OTT apps for smartphones and tablets are available for download.Personal computers: These devices can access OTT content via web browsers or desktop apps.Connected TV devices: The most well-known examples of those devices are Roku, Apple TV, Fire TV, and others. OTT apps are frequently supported by game consoles such as the PlayStation. Popular OTT Streaming Services Even if there are a few leading providers of online video platforms, only a select handful stand out due to their specialized services and extensive selection of OTT distribution options. To learn more about them, let's go down. Source: Moxē Integrated Marketing Netflix Netflix offers three different monthly pricing plans for exclusive, ad-free, and unlimited streaming. It is considered one of the first OTT streaming services with the introduction of streaming technology. In addition to a large selection of widely accessible OTT devices, Netflix has a sizable collection of original and on-demand video programming. Amazon Prime Video This is an OTT streaming service from Amazon that has a sizable, devoted fanbase and delivers 26000 On-Demand videos in a variety of genres. For a monthly charge, Prime Video provides unrestricted access to a vast video content management collection and makes more content available for rental. The quick access to recently released and presently showing movies is Prime Video's main perk. Hulu In the United States, Hulu is ranked third among OTT services, and it holds 11% of the global market. It is a versatile streaming service that offers OTT price options, a Live TV package, and other features. Users of Hulu can access comedic shows, dramas, blockbuster movies, documentaries, and much more. New episodes are made accessible on Hulu one day after they premiere on Netflix, which is a little different between the two services. Disney+ The Walt Disney Company's Disney+ is an over-the-top streaming service that offers access to TV shows, films, and programs from Marvel, Star Wars, Pixar, Disney, and National Geographic. It is well known for its entertaining cartoons, and its streaming service provides more than 7500 different video content options, including animated and live-action films. Disney+ can be used with other streaming services like Hulu and others to provide unlimited access to premium, ad-free content. HBO Max HBO Max is an over-the-top (OTT) streaming service that offers more than 2,550 renowned shows and Warner Media exclusives, which is the parent company of HBO. You are granted access to the most well-known franchises, like The Big Bang Theory, Morty, and many others. All of the newly released films will be accessible without any additional fees. You may watch all the most recent movies on the market with HBO Max. But there won't be much sports programming, and live TV isn't supported. YouTube TV You probably already know about YouTube as a free internet streaming service, but did you hear that it also has a premium tier? On YouTube TV, there are options for pay-per-view for particular episodes as well as subscriptions with unlimited streaming. Like the Twitch streaming network, YouTube TV is well-liked among video gamers and provides live streaming access to more than 85 television channels. The Benefits of OTT Streaming Source: Zemoga Flexibility and Convenience Since anybody, wherever, at any time, and using any device can access the internet, it will be simple to access content on OTT platforms. Traditional Cable networks, on the other hand, are constrained by physical and geographical barriers. It is incredibly convenient for visitors to see their preferred content due to the freedom of region that OTT solutions give. Lower Cost Compared to Traditional Cable TV There are numerous uses for the Internet, including remote work, social media access, live video streaming, online learning, and movie watching. However, internet usage rates are independent of the network provider picked or the contents being browsed. The cost of OTT is determined by the internet data plan chosen and the OTT platforms being watched, together with any subscription costs. Wide Range of Content Options In the past, cable networks have been selective about the information they air. Some examples of this content are television shows, news, board games, movies, and kid-friendly material. As a result, the viewer has limitations in terms of channel selection, media kind, quality, and variety. Most OTT platforms offer free resources in addition to commercial content, offering a wide variety of content. Visitors subscribing can become premier members, but even not, they can access virtually endless amounts of contents on OTT services. Availability of Original Content Price is a consideration for users when deciding whether to use a service because they have always desired to save money on their subscriptions. Technology and the way it is delivered also matter. The most significant factor, though, may be original content, which some insiders in the industry feel can and does increase streaming subscriptions. The current trend of streaming content providers investing ever more in original content—notably Netflix and Amazon—and even Apple starting to produce its own series, is in line with this theory. Personalized Viewing Experience OTT services like Netflix and Hulu have become the norm, with programming that rivals any broadcast network in terms of variety and quality. These top streaming video services have raised the bar by introducing a new level of viewer engagement and experiences with their personalized recommendations, genre-based listings, and binge-watching features. Source: PDG Consulting Navigating The Entertainment Industry with SupremeTech's Help! The entertainment industry is constantly evolving with the typical instance of OTT streaming. With the help of SupremeTech, you will be able to navigate through all the sudden changes and stay ahead of the game. With cutting-edge technology, the entertainment industry is now more immersive and engaging than ever before. At SupremeTech, we are dedicated to providing a holistic service for content-driven enterprises, empowering them to stay abreast of technological trends, deliver their videos, programs, and ads to their existing customers through the internet, and promote sustained business growth. Contact us today!