Header image

Digital Out-Of-Home (OOH) Advertising Analytics in Japan

06/07/2023

1.02k

While not the only player in the growing field of OOH analytics, Search provides advertising agencies and companies with concrete data about their audiences. This data can be used to quantify the value of their advertising efforts. 

SupremeTech worked with Search to develop a web application and dashboard to display the data. The data is part of a cloud platform service that aggregates and visualizes data in real time. The data is displayed on the dashboard in real time in an easy-to-digest format. 

Digital OOH advertising analytic dashboard helps ad publishers to monitor their ads performance
Dashboard analytic tool to measure OOH advertising performance

The challenges of digital OOH advertising in Tokyo

The stereotypical image of a street in Tokyo contains all different types of signage and advertising. The sheer volume is enough to stimulate the senses, and digital billboards yell at you everywhere you go. This type of media is a form of out-of-home (OOH) advertising, which continues to evolve and proliferate the streets of urban Japan. When you see an advertisement playing you may not buy the product, but companies and advertising agencies want you as an audience. But how do they know for sure how big the audience is or if you are a part of it? 

OOH advertising is one of the oldest forms of advertising, but nowadays it is one of the easiest platforms to monitor overall audience size. OOH is one of the only forms of advertising that adheres to a global standard for audience measurement. This standard makes it easy for companies to judge the value of their advertising.

Measuring a seemingly unmeasurable method of advertising

While OOH analytics is standard in places like Europe or North America, it has not seen the same level of success in Japan. Enter Search. While not the only player in the growing field of OOH analytics, Search provides advertising agencies and companies with concrete data about their audiences. This data can be used to quantify the value of their advertising efforts.

The data is used by digital billboard owners to promote their ad placement locations. Companies can use it to see the demographics that are viewing their ads. This allows these companies to fully understand and evaluate the reach of their advertising and media.

“Even those unfamiliar with OOH analytics could understand the meaning of each data point and how they are used.”

Visualize real-time data and make it user-friendly for OOH advertisers

SupremeTech worked with Search to develop a web application and dashboard to display the data. The data is part of a cloud platform service that aggregates and visualizes data in real time. The data is displayed on the dashboard in real time in an easy-to-digest format.

Within the dashboard, SupremeTech and Search created a report function that allows users to view the data based on the time each ad is aired, then users can create reports for their desired ads. This allows users to know exactly how many people are viewing a particular ad, in addition to the demographics of those viewers.

We worked with Search to define the various data points and how each should be presented. This was done carefully to make sure even those unfamiliar with OOH analytics could understand the meaning of each data point and how they are used. For example, the total number of VACs (Visibility Adjusted Contacts) changes rapidly over an hour or day. Every 15 seconds there could be a new influx of viewers. We implemented a graph that displays the total number of VACs in real time. 

The audience measurement level for this service meets the highest level of VAC in the global standard audience measurement guidelines, formulated by the WOO (World Out of Home Organization). Search’s OOH analytics data provides users with the number of people who saw an ad with a quantifiable VAC number, in addition to the number who could have potentially seen it, or OTC, in addition to other useful metrics. This tool grants users the ability to evaluate their audience and the potential to grow that audience. 

OOH analytics technology stack
OOH analytics technology stack

Web Development for a Dashboard with Real-Time Data

The first challenge in creating the dashboard was understanding the definitions of each data point and how they were calculated. We first had to meet with Search to better understand the terminology used for their OOH analytics. We also conducted our own research into the field of digital OOH advertising to better understand the field. Without a solid understanding of each feature, it would have been much more difficult to complete the project within the allotted three-month timeframe. 

Then we had to ensure that all the data was presented in a way that was digestible and easy to understand. After all, this data is meaningless if we were the only people able to read it. Search provided us with a wireframe, and we created the UX/UI for an operational dashboard.

“When working with multiple vendors and cross-company teams, it is important to keep information channels open and flowing.”

Not everything went according to the wireframe, we changed some elements along the way after careful consideration and collaboration. For example, we tinkered with the text, data definitions, and graph visuals for the dashboard and report screens. Both SupremeTech and Search were open to new ideas that would make the product more valuable to the end users. The fluid communication between the teams made it easy to implement these changes.

The final step of the project was synchronizing the dashboard to the data provided by another vendor. There were delays in receiving some data, so we implemented our database using dummy data. When the camera data arrived, we were able to map it to the dummy data successfully.

When working with multiple vendors and cross-company teams, it is important to keep information channels open and flowing. Search’s cooperation and coordination kept the project moving forward despite minor setbacks along the way.

The future of digital OOH advertising awaits
The future of digital OOH advertising awaits for us!

Digital OOH Advertising Analytics and Search in the Future

After 3 months of development, we completed the project. We created an accessible application for end users to visualize the data their media and advertisements were receiving. We coordinated with Search to synchronize the newly built application with the existing digital billboards scattered around Tokyo. Users can now log in and view the analyzed data in personal dashboards with ease. They can view the number of impressions their digital billboards and advertisements are getting in real time and access reports for their desired advertisements and digital billboards. 

There are no longer questions surrounding how effective digital billboards and OOH advertisements can be. Now anyone can easily gain access to the data needed to ensure their marketing campaigns are successful.

This application has added tremendous value to digital billboard owners and the advertising agencies that air their content with them. This technology will undoubtedly continue to grow in popularity in Japan. Search aims to expand into new regions and areas in the country, and SupremeTech is grateful to have been a part of such a unique project.

Development System and Technologies

Below are the resources and technologies we use to deliver:

Details of entrustment: Design, Implementation, Testing, Data Migration, Release

Platform: Web app

Infrastructure & Architecture: AWS

Development Front End: React.js

Development Back End: Java Spring

Get your custom software development services from SupremeTech!

SupremeTech offers comprehensive solutions to solve any technical challenges you have. We have the expertise to build a tailored software which streamlines your management and enhance customer experience.

Contact us now to take a step forward and discover how you can make your unique business idea come true with our technical expertises.

Brought to you by Search – SupremeTech team.

Related Blog

ionic vs react native

Software Development

+0

    Ionic vs. React Native: A Comprehensive Comparison

    Ionic vs. React Native is a common debate when choosing a framework for cross-platform app development. Both frameworks allow developers to create apps for multiple platforms from a single codebase. However, they take different approaches and excel in different scenarios. Here’s a detailed comparison. Check out for more comparisons like this with React Native React Native vs. Kotlin Platform Native Script vs. React Native The origin of Ionic Framework Ionic Framework was first released in 2013 by Max Lynch, Ben Sperry, and Adam Bradley, founders of the software company Drifty Co., based in Madison, Wisconsin, USA. What's the idea behind Ionic? The creators of Ionic saw a need for a tool that could simplify the development of hybrid mobile apps. At the time, building apps for multiple platforms like iOS and Android required separate codebases, which was time-consuming and resource-intensive. Therefore, the goal was to create a framework that allowed developers to use web technologies—HTML, CSS, and JavaScript—to build apps that could run on multiple platforms with a single codebase. Its release and evolution over time The first version of Ionic was released in 2013 and was built on top of AngularJS. It leveraged Apache Cordova (formerly PhoneGap) to package web apps into native containers, allowing access to device features like cameras and GPS. 2016: With the rise of Angular 2, the team rebuilt Ionic to work with modern Angular. The renovation improved performance and functionality. 2018: Ionic introduced Ionic 4, which decoupled the framework from Angular, making it compatible with other frameworks like React, Vue, or even plain JavaScript. 2020: The company developed Capacitor, a modern alternative to Cordova. It provides better native integrations and supports Progressive Web Apps (PWAs) seamlessly. Key innovations of Ionic First of all, Ionic popularized the use of web components for building mobile apps. In addition, it focused on design consistency, offering pre-built UI components that mimic native app designs on iOS and Android. Thirdly, its integration with modern frameworks (React, Vue) made it appealing to a broader developer audience. Today, Ionic remains a significant player in the hybrid app development space. It's an optimal choice for projects prioritizing simplicity, web compatibility, and fast development cycles. It has a robust ecosystem with tools like Ionic Studio. Ionic Studio is a development environment for building Ionic apps. The origin of React Native React Native originated at Facebook in 2013 as an internal project to solve challenges in mobile app development. Its public release followed in March 2015 at Facebook’s developer conference, F8. Starting from the problem of scaling mobile development In the early 2010s, Facebook faced a significant challenge in scaling its mobile app development. They were maintaining separate native apps for iOS and Android. It made up duplicate effort and slowed down development cycles. Additionally, their initial solution—a hybrid app built with HTML5—failed to deliver the performance and user experience of native apps. This failure prompted Facebook to seek a new approach. The introduction of React for Mobile React Native was inspired by the success of React, Facebook’s JavaScript library for building user interfaces, introduced in 2013. React allowed developers to create fast, interactive UIs for the web using a declarative programming model. The key innovation was enabling JavaScript to control native UI components instead of relying on WebView rendering. Its adoption and growth React Native quickly gained popularity due to its: Single codebase for iOS and Android.Performance comparable to native apps.Familiarity for web developers already using React.Active community and support from Facebook. Prominent companies like Instagram, Airbnb, and Walmart adopted React Native early on for their apps. Today, React Native remains a leading framework for cross-platform app development. While it has faced competition from newer frameworks like Flutter, it continues to evolve with strong community support and regular updates from Meta (formerly Facebook). Ionic vs. React Native: What's the key differences? Core Technology and Approach React Native Uses JavaScript and React to build mobile apps.Renders components using native APIs, resulting in apps that feel closer to native experiences.Follows a “native-first” approach, meaning the UI and performance mimic native apps. Ionic Uses HTML, CSS, and JavaScript with frameworks like Angular, React, or Vue.Builds apps as Progressive Web Apps (PWAs) or hybrid mobile apps.Renders UI components in a WebView instead of native APIs. Performance React Native: Better performance for apps that require complex animations or heavy computations.Direct communication with native modules reduces lag, making it suitable for performance-intensive apps. Ionic: Performance depends on the capabilities of the WebView.Works well for apps with simpler UI and functionality, but may struggle with intensive tasks or animations. User Interface (UI) React Native: Leverages native components, resulting in a UI that feels consistent with the platform (e.g., iOS or Android).Offers flexibility to customize designs to match platform guidelines. Ionic: Uses a single, web-based design system that runs consistently across all platforms.While flexible, it may not perfectly match the native look and feel of iOS or Android apps. Development Experience React Native: Ideal for teams familiar with React and JavaScript.Offers tools like Hot Reloading, making development faster.Requires setting up native environments (Xcode, Android Studio), which can be complex for beginners. Ionic: Easier to get started for web developers, as it uses familiar web technologies (HTML, CSS, JavaScript).Faster setup without needing native development environments initially. Ecosystem and Plugins React Native: Extensive library of third-party packages and community-driven plugins.Can access native features directly but may require writing custom native modules for some functionalities. Ionic: Has a wide range of plugins via Capacitor or Cordova for accessing native features.Some plugins may have limitations in terms of performance or compatibility compared to native implementations. Conclusion: Which One to Choose? Choose React Native if:You want high performance and a native-like user experience.Your app involves complex interactions, animations, or heavy processing.You’re building an app specifically for mobile platforms.Choose Ionic if:You need a simple app that works across mobile, web, and desktop.You have a team of web developers familiar with HTML, CSS, and JavaScript.You’re on a tight budget and want to maximize code reusability. Both frameworks are excellent in their own right. Your choice depends on your project’s specific needs, the skill set of your development team, and your long-term goals.

    19/11/2024

    16

    Linh Le

    Software Development

    +0

      Ionic vs. React Native: A Comprehensive Comparison

      19/11/2024

      16

      Linh Le

      inter bee 2024

      OTT Streaming

      Our success stories

      +0

        SupremeTech & Enlyt Showcase CloudTV Streaming Solution at Inter BEE 2024

        SupremeTech, along with our partner Enlyt, is excited to present CloudTV, our advanced streaming platform, at Inter BEE 2024. This event is a great chance for us to connect with other professionals in media and technology. We aim to show how CloudTV can help businesses deliver smooth and high-quality streaming to their audiences. Through CloudTV, we’re ready to make streaming easier and more accessible. Inter BEE 2024 is held between November 13 and 15, 2024. Let's join us! About Inter BEE 2024 Inter BEE, or International Broadcast Equipment Exhibition, is one of Japan’s biggest media and tech events. It takes place at Makuhari Messe and marks its significant 60th year in 2024. This exhibition gathers thousands of visitors and exhibitors from around the world. They include professionals from video, audio, and digital media industries. Over 1,000 exhibitors are part of this year’s event, and they bring their latest tools and ideas in content creation, delivery, and audience engagement. Inter BEE also includes unique interactive spaces, like INTER BEE CINEMA, which focuses on new film production tools, and the INTER BEE AWARD, which celebrates top media innovations. This setup makes Inter BEE a place where the latest trends and future ideas come together. Introducing CloudTV, our custom OTT streaming solution CloudTV is a flexible streaming solution that SupremeTech has created for businesses. Built on strong cloud technology, CloudTV lets businesses create their own streaming platforms quickly and easily. It allows for high-quality video streaming that can be viewed on any device—smartphones, computers, or smart TVs. CloudTV is also secure and easy to customize, so each business can make the platform look and feel their own. CloudTV solves problems around scaling and technical complexity. Whether a business is large or small, CloudTV’s setup makes streaming simple and reliable. By supporting the latest streaming standards, CloudTV ensures great video quality across different screens and devices. This makes CloudTV a smart choice for businesses that want to reach viewers with a smooth and simple streaming experience. Get in Touch with SupremeTech If you’re interested in a streaming solution that is simple, reliable, and flexible, come visit our booth at Inter BEE 2024. We’re ready to discuss how CloudTV can help meet your unique streaming needs. You can also reach out to SupremeTech directly to explore how we can create a custom streaming platform for your business. Let’s work together to make streaming easy and engaging with CloudTV.

        14/11/2024

        113

        Linh Le

        OTT Streaming

        +1

        • Our success stories

        SupremeTech & Enlyt Showcase CloudTV Streaming Solution at Inter BEE 2024

        14/11/2024

        113

        Linh Le

        Our success stories

        +0

          SupremeTech welcomes GITS Group to the first GITS CEO Summit in Da Nang

          SupremeTech is excited to announce that we are co-hosting the GITS CEO Summit 2024 in Da Nang. As a proud member of the GITS Group, we look forward to welcoming leaders from around the world to this annual gathering. The summit is our largest internal event, where top executives will discuss technology trends, opportunities, and challenges for the upcoming year. We will focus on innovation, global strategies, and building a stronger GITS community. Why Da Nang? The summit will take place in Da Nang, which is not only known for its beautiful beaches and modern facilities but also for the thriving hub of technology in Vietnam. This vibrant city provides an ideal setting for leaders to connect, explore new business ideas, and share valuable insights. Da Nang is also home to many tech companies and startups advancing Vietnam’s position on the global technology map. By hosting the GITS CEO Summit here, SupremeTech aims to highlight Da Nang’s strategic importance and underscore its potential to be an international center for digital innovation. The Significance of the GITS CEO Summit 2024 The GITS CEO Summit 2024 will take place on December 06, bringing together over 70 CEOs from GITS member companies across Vietnam, Australia, Germany, South Korea, and Singapore. We will exchange ideas on technology trends, opportunities, and challenges for the coming year to drive business growth. We will also review the past year’s activities, share plans for 2025, and honor members who have made outstanding contributions to GITS. This year, the summit will be held at the beautiful Naman Retreat Resort, marking a fresh chapter in their journey toward tech excellence. This summit will be a crucial gathering for industry leaders and tech experts, offering meaningful connections through focused conference sessions, a poolside dinner party under the stars, expert talks on manufacturing and finance, and plenty of networking opportunities for everyone involved. This summit goes beyond the normal conference event. It’s a spontaneous gathering hub that puts technology discussion in a practical context and accelerates union among tech leaders. As collaboration becomes ever more important, this summit will help address tech development challenges and inspire fresh ideas for the future. Key Themes “Global Connections, Technology Adoptions” Under the theme "Global Connections. Technology Adoption," the summit aims to foster meaningful conversations about new technologies and how they affect Vietnam's economy. The agenda includes: 1. Keynote presentation: Vietnam IT Report by Dragon Capital2. Panel discussion: Digital Transformation in Manufacturing3. Panel discussion: ESG Compliance & Opportunities for Growth4. Panel discussion: Vietnam IT Goes Global: Challenges and Lessons Learned At the end of the gathering, our CEO members will engage in a joyful gala dinner to celebrate the past year milestones. The event is expected to inspire technology leaders by both insightful talks and vibrant connections. The GITS Summit 2023 successfully took place in Hanoi Look back on the success of SupremeTech and GITS in Vietnam IT Day 2024 SupremeTech and GITS previously teamed up to host Vietnam IT Day 2024, an event that left a strong impression on Vietnam’s IT community and beyond. This event, held in Sydney, Australia, brought together IT leaders to discuss the future of Vietnam’s tech industry. The focus was on strengthening Vietnam’s reputation as a global tech player, and it was highly successful in facilitating meaningful connections between Vietnamese IT companies and international partners. Learn more about Vietnam IT Day 2024 here. Building on the success of Vietnam IT Day, SupremeTech and GITS are excited to expand our vision for the GITS CEO Summit 2024. Want to stay updated about the event, let's follow us for more. See you in Da Nang!

          13/11/2024

          45

          Ngan Phan

          Our success stories

          +0

            SupremeTech welcomes GITS Group to the first GITS CEO Summit in Da Nang

            13/11/2024

            45

            Ngan Phan

            authentication in react native

            Software Development

            +0

              Getting Started with Authentication in React Native

              Authentication is a critical part of most mobile applications. It helps verify user identity and control access to data and features. There are several libraries that make it easier to set up authentication in React Native. This guide will walk you through the basics of authentication, using the popular libraries react-native-app-auth and Auth0. Why Use an Authentication Library? Using an authentication library simplifies the process of managing user credentials, tokens, and permissions. It also adds security, as these libraries follow the latest standards and best practices. Here, we’ll explore react-native-app-auth for OAuth 2.0 authentication and Auth0 for a more comprehensive identity management solution. Setting Up Authentication with react-native-app-auth react-native-app-auth is a library that supports OAuth 2.0 and OpenID Connect. It’s suitable for apps that need to connect with Google, Facebook, or other providers that support OAuth 2.0. Installation Start by installing the library with: npm install react-native-app-auth If you’re using Expo, you’ll need to use expo-auth-session instead, as react-native-app-auth is not compatible with Expo. Basic Setup To set up react-native-app-auth, configure it with the provider's details (e.g., Google): import { authorize } from 'react-native-app-auth'; const config = { issuer: 'https://accounts.google.com', // Google as OAuth provider clientId: 'YOUR_GOOGLE_CLIENT_ID', redirectUrl: 'com.yourapp:/oauthredirect', scopes: ['openid', 'profile', 'email'], }; In this configuration: issuer is the URL of the OAuth provider.clientId is the ID you receive from the provider.redirectUrl is the URL your app redirects to after authentication.scopes defines what data you’re requesting (e.g., user profile and email). Implementing the Login Function With the configuration done, create a function to handle login: const login = async () => { try { const authState = await authorize(config); console.log('Logged in successfully', authState); // Use authState.accessToken for secure requests } catch (error) { console.error('Failed to log in', error); } }; Here: authorize(config) triggers the authentication flow.If successful, authState contains the access token, ID token, and expiration date.Use the accessToken to make requests to the API on behalf of the user. Logging Out To log users out, clear their tokens: const logout = async () => { try { await authorize.revoke(config, { tokenToRevoke: authState.accessToken }); console.log('Logged out'); } catch (error) { console.error('Failed to log out', error); } }; This will remove the access token and effectively log out the user. Setting Up Authentication in React Native with Auth0 Auth0 is a widely used identity provider that offers a more comprehensive authentication setup. It supports multiple login methods, such as social login, username/password, and enterprise authentication. Installation Install the Auth0 SDK for React Native: npm install react-native-auth0 Basic Setup Initialize the Auth0 client by providing your domain and client ID: import Auth0 from 'react-native-auth0'; const auth0 = new Auth0({ domain: 'YOUR_AUTH0_DOMAIN', clientId: 'YOUR_CLIENT_ID', }); Implementing the Login Function Use Auth0’s web authentication method to start the login flow: const login = async () => { try { const credentials = await auth0.webAuth.authorize({ scope: 'openid profile email', audience: 'https://YOUR_AUTH0_DOMAIN/userinfo', }); console.log('Logged in successfully', credentials); // Store credentials.accessToken for API requests } catch (error) { console.error('Failed to log in', error); } }; Here: scope and audience define the permissions and data you request.credentials.accessToken will be used for secure API requests. Logging Out To log out with Auth0: const logout = async () => { try { await auth0.webAuth.clearSession(); console.log('Logged out'); } catch (error) { console.error('Failed to log out', error); } }; Storing Tokens Securely Tokens are sensitive data and should be stored securely. Use libraries like react-native-keychain or SecureStore in Expo to securely store tokens: import * as Keychain from 'react-native-keychain'; const storeToken = async (token) => { await Keychain.setGenericPassword('user', token); }; const getToken = async () => { const credentials = await Keychain.getGenericPassword(); return credentials ? credentials.password : null; }; Conclusion This guide covered setting up basic authentication in React Native with react-native-app-auth and Auth0. These libraries streamline the process of handling secure login and token management. After implementing, remember to handle token storage securely to protect user data. Streamline Authentication in React Native with SupremeTech’s Offshore Development Expertise Setting up authentication in a React Native app can be complex, but with the right libraries, it's achievable and secure. Whether using react-native-app-auth for OAuth 2.0 or Auth0 for comprehensive identity management, these tools help handle user authentication smoothly and securely. For businesses aiming to scale and streamline mobile app development, SupremeTech offers skilled offshore development services, including React Native expertise. Our teams are experienced in building secure, high-performance applications that meet industry standards. If you're looking to enhance your mobile development capabilities with a trusted partner, explore how SupremeTech can support your growth.

              11/11/2024

              45

              Linh Le

              Software Development

              +0

                Getting Started with Authentication in React Native

                11/11/2024

                45

                Linh Le

                Customize software background

                Want to customize a software for your business?

                Meet with us! Schedule a meeting with us!